Want Attendees at Your Booth? Provide Interactive Experiences!
Aug 18, 2014 by DeDe Mulligan

Last Fall, BizBash Magazine highlighted 15 companies that were doing amazing things with trade show technology. This blog will highlight five of the companies, what they did and what you can do to enhance your booth…even with limited time and a small budget.

5 Tradeshow Displays

At the Game Developers Conference, Game Insights has multiple stations for attendees to play their games.  In addition, they had a large video wall previewing a trailer of their new game.

What can you do? One thing is for certain, gamification is here to stay. Installing a gaming app on iPad rentals or trade show kiosks is one way to engage potential clients at a reasonable cost. In addition, renting a large video wall that can display a number of things including your logo, video about your organization, social feeds or game standings can be very effective.

At the NACS show, Hershey’s created the convenience store of the future by presenting a 3D model of a store on an 18′ x 20′ screen that visitors could navigate through with a game controller.

What can you do? Start by renting 4K 3D Glasses-Free Monitors! These plasma displays have four times the resolution of a standard monitor and can make your visitors feel like they are part of the action!

The Consumer Electronics Show provided The New York Times with the opportunity to use iPads to make Word Cloud portraits of attendees. Here is a brief video of how they did it:

What can you do? iPad rentals can act as computer kiosks and run 100,000+ apps. Find an app that makes sense for your business and will be successful in pulling in attendees into your booth.

At the Offshore Technology Conference, National Oilwell Varco created a customer appreciation booth that encompassed a cafe, lounge with touch screen coffee tables and an interactive area with iPad stations.

What can you do? Large touch screen monitors can walk attendees through photos, presentations and videos of your product offerings while iPads can be used for web browsing, social channel apps or second screens synced with the large monitors.

When Ply Gem exhibited at the International Builders’ Show they created a home like booth that housed a kitchen, meeting space and even a fireplace.

What can you do? While you don’t need to go that far, creating a resting place for weary attendees is a great way to get and keep them in your booth – especially if you offer a charging station for their mobile devices.

How SmartSource Rentals Can Help

Take advantage of SmartSource Rentals experience and knowledge when event planning! Give them a call today at 800-888-8686 to learn how.

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