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Trade Show Strategies to Maximize Your ROI in 2015 – Part 3
Oct 30, 2014 by
“Trade Show Strategies to Maximize Your ROI in 2015 Part 1”  was about goals, using proper technology and measuring success.  In Part 2  we talked about how to use giveaways and charities as a means to drive relevant customers to your booth. In Part 3 we are focusing on the importance of setting yourself up for proper, effective follow-up. Big Trade Show Mistakes When your company has a trade show coming up, there is a lot of time and energy spent in the planning, the creativity, and t...
Trade Show Strategies to Maximize Your ROI in 2015 – Part 2
Oct 28, 2014 by
In part 1 of “Trade Show Strategies to Maximize Your ROI in 2015”  we did an overview on determining your trade show goals, how to use the right technology for your goals, and then how to measure success. In Part 2 we’re going to give you ideas for attracting relevant customers to your booth, which is another necessary component if you’re going to drive that ROI where you want it. The Key to Effective Giveaways Far too many exhibiters set up their booth at a trade show, put up their...
SSR – Charging Stations: A Universal Donor, Part 2
Oct 23, 2014 by
By Tia Crawford In Part 1 of this article, we looked at the benefits that mobile charging stations bring to their users. With so many aspects of our lives organized and facilitated by our devices, cell phone charging stations are more than a modern convenience. Simply put, charging stations give people something that they need. Moving forward, let’s look at some of the many ways that mobile charging stations are advantageous for businesses, associations, organizations, public spaces, offices...
SSR – Charging Stations: A Universal Donor, Part 1
Oct 21, 2014 by
By Tia Crawford Most of us are aware of the concept of the universal donor—this idea involves ONE solution that can be used for anyone in need, regardless of their individual circumstances. Believe it or not—in the business world, mobile charging stations have a similar function. How are charging stations a universal donor? First, they infuse energy into a vital system. Our electronic devices are tools, certainly; however, for many people, their phone is much more than a helper. Our phon...
Engage Attendees: Create a Trade Show Tech Lounge! – Pt. 3
Oct 14, 2014 by
Now that your trade show tech lounge is designed for comfort and convenience, it’s time to put in the elements that best support your business needs. Corporate events depend upon deliberate audience engagement—you need to attract and engage visitors to ensure that your business message can be heard and that your leads can be pulled into the sales funnel. You’ve succeeded in drawing trade show attendees in and engaging them with your charging stations, laptops, touchscreens, video walls, in...
Engage Attendees: Create a Trade Show Tech Lounge! – Pt. 2
Oct 10, 2014 by
In the first half of this article, we discussed the advantages of creating a tech lounge within your trade show booth. The trade show floor holds a tremendous amount of competition—devoting a portion of your booth to a club-style tech lounge is an alluring and functional way of drawing visitors out of the stream of traffic and into your plush seating arrangement. Impress trade show guests with the generosity and forethought of your free and fast Internet connection and your convenient charging...
Engage Attendees: Create a Trade Show Tech Lounge! – Part 1
Oct 08, 2014 by
On the trade show floor, every exhibitor is looking for new ways to divert the stream of foot traffic into their booth. Using technology rentals to create an inviting trade show tech lounge is one of the easiest ways to draw in visitors and make them linger! Three Basic Elements An inviting tech lounge is a finely-tuned mixture of three elements: comfort, eye-appeal, and functionality. 1. Comfort – attendees will be drawn to spaces that offer ample amounts of plush seating. Trade shows are ge...
Trade Show Exhibit Technology Tips for a Better ROI – Part 2
Oct 02, 2014 by
In Part 1 of “Trade Show Exhibit Technology Tips for a Better ROI,” we covered some basic ideas and tips to consider when you’re gearing up for your next exhibit. In Part 2 we’re going to discuss some creative ways to incorporate specific event technology to make a greater impression and therefore boost your ROI. Video Walls You can’t rely on increasing your ROI by just by popping a large screen up and running your two-year-old slide show and then hoping people stop to take a look ...
Trade Show Exhibit Technology Tips for a Better ROI – Part 1
Sep 30, 2014 by
Every week it seems there is some new form of technology that is advertised to make your life or business bigger and better. And, as with all advertising, sometimes it actually does help, and sometimes it creates more headaches for you or becomes a technology nightmare you want to shot-put through the window. Really, how many of us want a smartphone that makes us feel dumb? The trick, as they say, is to select the right piece of equipment to suit you, your goals, and your budget. Sure, when it...
How to Virtually Read Your Customer’s Mind with Data Collection
Sep 24, 2014 by
In our recent article “The Right Way to Tap into Technology Trends for a Successful Event,” we picked Steve Shatsoff’s brain – Senior Vice President at SmartSource Computer & AV Rentals  – about how properly utilizing technology trends is one of the best methods for creating the customer base you need and want. This article, also based on information gathered from an interview with Steve Shatsoff, is all about how you can essentially read your customer’s mind by using technolog...
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