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Best Practices: How to Serve Food In An Exhibit Booth
May 17, 2017 by
George Bernard Shaw once said, “There is no sincerer love than the love of food.” I am sure there are some people who would disagree, but not many. Food definitely speaks to most of us and can be a great draw at a trade show booth. The question is what is the right food to serve? And, what foods should you avoid having at your booth? Convention Halls Set Guidelines for Food in Booths In part, the answers to those questions rest in the regulations presented by the various trade show venues ...
Best Practices: Offer Event Sponsorships That Give Back
May 17, 2017 by
Many exhibition organizers still thrive on selling traditional event sponsorships like banners and brownie breaks. But event technology is helping them expand the inventory of sponsorship offerings and reward sponsors with positive brand associations or data. Back when event technology really began to emerge, many organizers were apprehensive. They were nervous about the cost and the complexity, not to mention the fear that the technology might not even work. Nevertheless, sponsors helped ...
How to Recover from a Sales Faux Pas
Apr 19, 2017 by
Even the best sales professionals can cite at least one sales faux pas they’ve made over the course of their career. Making the mistake is one thing. Knowing how to recover from a sales faux pas is another. It takes both strategy and courage. “Sales Faux Pas that Still Haunt Us” Early in my marketing career, I remember having a proposal meeting with a potential client in the direct mail business. The client was referred to me so the odds of securing the account were good. My proposal was...
How To Set Up Remote Registration For A Conference
Apr 19, 2017 by
Who doesn’t love a fast-moving onsite registration check-in line? For planners, it’s a badge of honor. For attendees, it’s a crucial time saver. At some large events, getting attendees through the line at the convention center quickly is nearly impossible. One way to speed up registration and check-in is to set up remote registration sites—in hotels, airports, mass transit stations, or anywhere. It requires some planning, but with the right equipment and process, it can transform the att...
Top Engagement Technologies of ExhibitorLive
Apr 19, 2017 by
The show floor at ExhibitorLive 2017 was buzzing with technologies that wowed even this hard to impress consumer of technology. Holding my attention for more than 10 seconds is a tough sell unless you deliver an experience I can’t resist.  Here are my top picks from the show floor this year. Virtual Showrooms Why: Virtual showrooms are an excellent way for manufacturers of large products, think industrial manufacturing equipment, to compete on a show floor without having the expense and ri...
Mistakes to Avoid When Ordering Event Technologies
Mar 14, 2017 by
Trade shows and conferences have come a long way from the fishbowl and printed pamphlet days. Today, exhibitors can choose from a wide range of leading-edge event technologies that foster lead capture, real-time engagement, data analytics, and branding with a capital “B”. The only problem is some marketers haven’t mastered the art of event technology and therefore are experiencing low returns on their trade show/conference investments. Why Event Technology Matters Most brands who parti...
How to Select The Best Projector For Your Event
Mar 07, 2017 by
There are a number of considerations beyond room size and lumens that event planners and AV companies have to contemplate when selecting a projector for an event. Think about the end result first and work backwards from there. What You Need to Know First: Before you pick a projector, you’ll need to answer a few questions. Use this list to start a discussion with your supplier. What is the Audience Size? If you’re planning a presentation to a small group of ten to twenty people, a bas...
Technologies for An ADA Friendly Event
Feb 07, 2017 by
According to the Centers for Disease Control and Prevention (CDC), 53 million adults in the U.S. have a disability. Many attend and participate in trade shows, conferences, and other events with the expectation of an ADA friendly event environment. Fortunately, there has been considerable progress on this front, such that accessible meetings are now a goal for meeting planners where once they weren’t. Through the efforts of such organizations as the ADA National Network Centers, there is more ...
New Ways to Use Old Event Mobile Apps
Jan 18, 2017 by
  While adoption of event mobile apps has grown at meetings and conferences, getting attendees to use the apps is still a challenge.  While a mobile-event app can't replace the most effective type of engagement at an event – face-to-face engagement – it can help to optimize it. Plus, apps typically monitor and measure the interaction, which can be a powerful benefit for annual events. Automate Classic Engagement Activities Q & A Sessions: Take, for example, the questio...
Trade Show Industry Outlook 2017
Jan 18, 2017 by
Thanks to research that a number of leading groups conducted in 2016, exhibition organizers should feel pretty good about the coming year. As Real Gross Domestic Product (GDP) in the U.S. rises, the trade show industry is expected to grow with it. Spending on event technology will increase as more technology companies enter the market to address organizers’ ongoing challenges. Here’s a look at the growth numbers, operational obstacles, and what types of apps, platforms, and devices show ...
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