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Next Gen Beacon Applications
Jan 03, 2017 by
Beacon technology has become a solid performer for tracking the time, date, and location of an attendee. The information is used to understand attendee behaviors and preferences. In the next wave of event-beacon innovation, however, planners will use beacons to enhance the attendee experience. Journey tracking Even the most organized attendees can’t remember every place they visited during an event. But, beacons placed throughout a conference or trade show can help software do the rememberin...
5 Questions to Boost Charging Station ROI for Events
Jan 03, 2017 by
  Charging stations for smartphones and other devices now come in all shapes and sizes. Planners love them because they’re highly sought-after amenities for event attendees that often pay for themselves through sponsorship revenue. But, to find the best fit between sponsor and charging station opportunity (they can be wrapped, branded, and interactive, for example), event organizers have to ask some specific questions of sponsors. What’s your budget? Because the distance between...
Best Practices: Measuring Event Technology Post-Show
Dec 14, 2016 by
The post-event review is always important. It typically, however, doesn’t include any assessment relating to the use of event technology by sponsors and exhibitors. It should. Event technology can be a significant revenue stream for event organizers. This, however, requires more insight into how sponsors and exhibitors perceive the value and ROI they are deriving from their use of event technology. The best way to gain their feedback is through a survey. There is a science to effective ...
Event Technology Trends That Defined 2016
Dec 14, 2016 by
Every year, new event technologies and trends emerge. It’s easy to identify the apps and innovation that come into view. It’s more difficult to think about how to leverage them to plan better events. As always, 2016 was influenced as much by innovation from outside the event industry as it was by internal pain points from within the event industry. Let’s look back to see what 2016 event technology trends will shape the future of the events industry. Gamification Few event planners have n...
IAEE 2016 Expo! Expo! Recap
Dec 12, 2016 by
Very few technology companies start out as mega-companies. Many start out in garages, spare bedrooms or co-working spaces. The trade show equivalent of those kinds of spaces—where ideas flow freely, but the bathroom is down the hall—is the technology startup pavilion. And this year, at the annual IAEE (International Association of Exhibitions & Events) Expo! Expo! trade show, the tech startup pavilion was, as the name implies, buzzing with energy, but spare in accouterments. Here’s...
Five Mobile Game Strategies For Events
Nov 30, 2016 by
Jane McGonigal, the game theorist and author, describes games as sharing four traits: a goal, rules, a feedback system, and voluntary participation. While nothing in that description refers to mobile apps, there are a number of benefits for event organizers that use them. In fact, when education, collaboration, engagement, and networking are the goals, mobile game strategies can be highly effective. Why Games, Especially Mobile Games, Work In her book, “Reality Is Broken: Why Games Make Us B...
How to Optimize CEU Tracking With Beacons
Nov 30, 2016 by
There are many ways to track attendees for continuing education units (CEU) during conferences. While the process begins with recording when attendees enter and exit a presentation, it ends with the actual issuance of the credit. Of all the methods being used, using wearable beacons to optimize CEU tracking has benefits and capabilities that other systems don’t.  Traditional CEU Tracking (Without Beacons) [caption id="attachment_903378" align="alignright" width="444"] Manually tracking doze...
Best Use Scenarios for Beacon and RFID at Events
Oct 16, 2016 by
Bluetooth Low-Energy beacon and radio frequency identification (RFID) technologies are both used to leverage and report an attendee’s location. But, because of their various strengths and weaknesses, they aren’t interchangeable as options for many common event use cases. Making sure that the best technology is used in specific scenarios helps planners achieve the best results. Best Use for Beacons: Content distribution. A beacon-enabled mobile phone application is the only scenario in ...
Is Your Trade Show Technology Integrated? It Should be
Oct 16, 2016 by
Here’s a reality check. Most trade show exhibitors are not technology integration specialists. While you may be able to connect a Bluetooth device with your PC, integrating trade show technology can be daunting. Yet, integrating technology is exactly what's required to recoup costs and get the full benefit of the technology that makes an exhibit competitive in the trade show environment. How to Integrate Trade Show Technology? The answer is easier than you think. Hire an expert. Of course ...
How to Speed Up and Streamline Event Check-In
Oct 03, 2016 by
Long lines at registration check-in—a source of frustration for meeting planners the world over—can be a thing of the past. Advances in badge printing, check-in, and cloud-based software have streamlined what used to be a huge drag on the attendee experience. Here’s what’s happening at business events across the country and a glimpse into what the future holds for your guests. If printing an attendee badge is required, high-speed badge printers connected wirelessly to barcode scanners...
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