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3 Things About Trade Shows That Just Aren’t True
Jul 22, 2013 by
Recently, the Center for Exhibition Industry Research (CEIR) released a study called "Attracting Attendees" where they surveyed 400 participants from 14 industries about their decision-making process for attending a trade show and what influenced them when they were on the floor. From this study, CEIR identified three major myths that most trade show managers and organizers believe to be true. Here is what they found:  Myth #1: Social Media is the major source of informatio...
5 Innovative Ideas to Introduce Technology Into Your Meeting
Jul 19, 2013 by
If you are a typical meeting professional, you know how technology can improve your meeting's efficiency, attendees' experience and exhibitors' ROI. However, with all that being said, you are still receiving resistance from management, attendees and exhibitors to change. Perhaps there is a better way to convince them. Below are five innovative ideas to introduce and keep technology in your meeting.  Create a Future Lab.  Rather than force the "latest a...
7 Smart Ways to Help Your Attendees Write Great Social Posts
Jul 17, 2013 by
Whether you rent iPads for attendees or rely on the use of their smartphones, most of your event's exposure to the virtual world will be within the social postings at your conference. In a recent blog post, Leo Widricha Co-Founder at Buffer, a social media aggregator company, provided great tips that can help any meeting gain better digital exposure when using Twitter, Facebook and a blogging platform. Here is a synopsis of what he wrote about and my own takeaways as they apply to the me...
Six Sizzling Technology Solutions to Help Your Meeting Run Smoother
Jul 15, 2013 by
The term "technology" can be a real misnomer because it represents everything from software to cloud-based computing and everything in between. As you wade through your technology choices, consider these interactive technology tool rentals into your budget and event flow. Here are six sizzling tools that are hot on the horizon:  1) Charging Stations These kiosks are all the rage at conferences and trade shows because 1) attendees are tied to their mobile devices and 2...
Tricks of the Meetings Trade: The Ultimate Audio Checklist
Jul 12, 2013 by
In Monday's post, I focused on the up and coming audio equipment trends to be on the look out for within the industry. While it is important to continue to look to the future for smaller, smarter and more budget-friendly audio equipment, it is key to make certain whatever equipment you use, it works properly. Recently in BizBash Magazine,  Midori Connolly, an AudioVisual Speaker, Writer and Consultant, shared some great tips and tricks that every meeting planner can use. Her...
Looking to Create More Brand Awareness for Your Next Event? Learn from These Top 10 Innovators
Jul 10, 2013 by
BizBash recently identified the top ten brands that are influencing the event industry. While most of these brands you will recognize, it might surprise you how many events they participate in and the need to constantly reinforce their brand name as they continue to find creative ways to engage their audience.    Here is the list: Target Coca-Cola Samsung X-Box Red Bull Dos Equis Nike Univision Ford Warby Parker Today, lets take a close...
Current Trends in Audio that Will Make Your Event Really Sound
Jul 08, 2013 by
It seems that most meeting planners are so heavily focused on the visual "wow" factor of a meeting --  which includes video and 3-D effects -- that they often miss the importance of a quality sound system. But the truth of the matter is, if your presenter loses sound or it cuts in and out, your audience will be so frustrated with the lack of sound all that "wow" will be for not.  The good news is audio equipment is getting smaller and smarter. BizBash Magazin...
5 Cool Ways Interactive Technology Tool Rentals Can Make Networking Events Even Better
Jul 01, 2013 by
Branding your event is important, especially if you want first- or second-time attendees to return next year. With so much competition for event attendance, you need to find subtle yet effective ways, to keep your event "Top of Mind" when it rolls around next year.  Often times, it is the networking event that makes or breaks the attendee's decision as to whether or not they return. While human interaction is very important, below are five ways attendees can learn more abo...
Five Reasons Why Meeting Planners Should Not Treat Google+ Like a Redheaded Stepchild
Jun 28, 2013 by
There is no doubt about it -- the brainiacs at Google work very hard at making their social channel appear before all others when a search for your organization occurs.  Partly, this is due to a push to promote their own product and partly, it is because social giants like Facebook and Twitter will not share their search algorithms with Google. However, no matter what social channel appears on top, Google+ may appear on the right side of a search page which can contain strategic informati...
Want to Draw a Crowd to Your Trade Show Booth? Rent a Charging Station!
Jun 26, 2013 by
Exhibitors take note: Conference attendees are addicted to their mobile devices. Just look around at your next event and see how many people are looking at their phone or tablet as they are sitting, standing or walking. If you are trying to find a way to encourage meeting participants to cross paths and gather at your booth, rent a charging station as a way for them to keep connected remotely and keep them on the show floor.  Pensa, a strategic marketing consulting firm who has been ...
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