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5 Elements of a Great Trade Show Booth
Aug 08, 2011 by
A great trade show booth will draw attention and positive energy to it. Think about the last trade show you attended. Got it? Now think about the one booth that was the greatest. It probably was the one that had a crowd constantly around it and people were smiling and having fun. Here are some tips to make your booth the one attendees will be talking about long after the trade show ends.  Make it look professional. If you are going to spend the time and money to exhibit at a trade sh...
Embracing the Millennial Attendee
Aug 05, 2011 by
Are you confused about Millennials and how to get them to your next event? Lets define who Millennials (or Gen Ys) are, how they interact with people, and how to get them engaged at your next conference or meeting.  Who are Millennials? Although there doesn't seem to be a precise date as to when they were born, the general consensus is they are born between 1985 and 2004. Unlike previous generations, they grew up with the Internet. Their networking skills are not as strong as o...
7 Reasons Why Tablets Make Sense at Your Next Meeting
Aug 03, 2011 by
Its a brave new world for event planners with regards to mobile technology. More and more people are investing in smartphones, tablets and iPads. Lets explore some reasons why you may want to rent tablet PCs for your next meeting or conference. Mobile Sponsorships are on the rise Think about your sponsors and how much more effectively they can reach attendees if they can load video, photos, and success stories about their company on a tablet. It is so much more effective than print medi...
How to Sell Event Meeting Services on Value Rather than Price
Aug 01, 2011 by
Now, more than ever, the event industry is crowded with meeting planners, partners, and venues clammering for that next meeting or event. Many corporate and association planners were laid off in 2009 and '10 only to become independent planners who now compete with event services companies like myself. At times, I feel it is a dog-eat-dog world with price being the deciding factor.However, over the years, I have come to realize that people are willing to pay more for products and services wh...
6 Tips to Stay Focused on Your Event Goals
Jul 29, 2011 by
Event Planners are just crazy busy these days. No time for leisurely lunches or long sales meetings. They are doing more with less and even though the economy is on the rebound, staffing and budgets are still status quo for the most part.  However, now is the time to honker down and start focusing on your event goals. Yes, you still need to handle the logistics of the meeting, but it is vitally important to stay focused and calm. Here are some tips to avoid distraction and increase clari...
What the Event Industry can Learn from the Closing of Borders
Jul 28, 2011 by
Who would have thunk it? Borders, at one time, the largest bookselling chain, is going to be completely out of business by September 30th. 11,000 jobs gone. 1,000+ stores closed. What happened? According to Yuki Noguichi of NPR, they made a number of critical missteps and essentially killed themselves. Below is a summary of some of those mistakes and how we, in the event meeting services arena can learn from them.Borders advantage and draw was they had a huge variety of books and a superior...
5 Ways to Avoid Meeting Chaos
Jul 25, 2011 by
Are you having nightmares about your next meeting, conference, or convention? Are the logistics keeping you up at night? Here are some great tips to avoid chaos at your next event and keep everything running smoothly. #1: Look at Every Aspect of Your Location Is the event city easy to find? What about the venue? Does the location come up on GPS or Google Maps? What about parking? When attendees are in the meeting facility, can they easily find your location? Can attendees easily find restaurant...
New Ways to Present: TED, PechaKucha and Ignite
Jul 22, 2011 by
Looking for a new way to keep your presentations simple and to the point? Maybe have a contest element? Below, are 3 different, engaging techniques to keep your audience entertained and educated at the same time. In addition, there is a checklist at the end of this blog for additional ideas.TED (Technology, Entertainment, Design)TED is a non-profit founded in 1984, meant to bring together people from 3 different worlds (Technology, Entertainment, and Design). Since then, it has become an interna...
4 Tips to Make Your Next Event More Compelling and Competitive
Jul 20, 2011 by
BizBash Magazine recently wrote an article titled "The Evolution of an Industry". Below are highlights as well as some of my own thoughts about how the industry needs to change in order to be more competitive.When I started my business in 2000, the meeting and special event industry was pretty "cut and dried". Most events were cookie cutters and it was all about who could get the best deal, handle all the logistics, and make certain the Powerpoint presentation equipment worke...
5 Useful Trade Show Booth Ideas
Jul 18, 2011 by
Are you considering exhibiting at a trade show? Need new ideas to make your booth extra special? The goals for your booth should be to:Draw a crowdStand out from other exhibitorsDifferentiate your company andGenerate more leads for your organization.Below are 5 techniques you can utilize to improve your visibility at your next trade show.Tip #1: Create a Plan Several Months in Advance.Address or answer the following questions before giving serious consideration to exhibiting at the next show:Why...
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