e-Literature software gives attendees instant, seamless access to your digital content from on-site kiosks, laptops, iPads, touchscreen monitors, or from their own devices—and access can continue even after the event.
With a few taps or clicks, your booth sales staff will be able to tailor their pitch and the content they offer to each attendee’s particular pain points. With a quick scan of the attendee’s badge, or manual entry of an email address, the relevant content is instantly emailed to the attendee.
e-Literature software can eliminate paper, significantly reducing your carbon footprint and the printing, shipping, storage, and disposal costs of your event. The cost savings doesn’t stop there—you reduce booth counter and rack space and those related costs too. You don’t have to worry about estimating copy quantities, and your content is available online long after the event is over.
e-Literature software lets you create customized surveys so you can collect valuable data about attendees to better segment and target post-show lead nurturing campaigns. The platform integrates with leading CRM and marketing automation systems so you can track content usage and increase the effectiveness of your lead nurturing activities. In addition, extensive back-end reporting options let you use the data to optimize your editorial content and media mix moving forward—to further improve your lead nurturing efforts and conversion rates.