Volunteerism initiatives launched in Times Square

SmartSource was selected for a National Press Event in Times Square kicking off two major initiatives aimed at ushering in a new generation of volunteerism. EIF (Entertainment Industry Foundation) is tapping into the vast entertainment community to help engage millions of Americans to find ways to volunteer more regularly by launching a multi-year I PARTICIPATE Campaign. In addition, Mayor’s from all over the U.S. have come together to form a bi-partisan “Cities of Service” coalition comprised of big and small cities across the U.S. working to help make a difference in their communities. Each of these new movements was announced at a major press event in Times Square, NYC on September 10, 2009.

This event was attended by a wide variety of celebrities, public officials, companies and organizations all with the common goal of increasing volunteerism. New York City Mayor Michael Bloomberg served as the emcee for this event after meeting with host of other mayors around the country earlier that day regarding the “Cities of Service” initiative, including Atlanta Mayor Shirley Franklin, Baltimore Mayor Sheila Dixon, Chicago Mayor Richard Daley, Dublin, OH Mayor Marilee Chinnici-Zuercher, Jacksonville Mayor John Peyton, Los Angeles Mayor Antonio Villaraigosa, Nashville Mayor Karl Dean, Newark Mayor Cory Booker, Phoenix Mayor Phil Gordon, Pittsburgh Mayor Luke Ravenstahl, Providence Mayor David Cicilline, Sacramento Mayor Kevin Johnson, Trenton Mayor Doug Palmer, Vicksburg, MS Mayor Paul Winfield, Washington, D.C. Mayor Adrian Fenty, and West Palm Beach Mayor Lois Frankel. Other celebrities in attendance included Ashton Kutcher, Tyler Perry, Randy Jackson, Christine Baranski, Fran Drescher, Sway Calloway, Kenneth Cole, Rocco DiSpirito, Kelley Menighan Hensley, Bernadette Peters, Cameron Mathison, Tim Daly, Lee Ann Womack, Constantine Maroulis, Jeff Francoeur, and Al Leiter.

Harnessing the power of social media, Mayor Bloomberg and Ashton Kutcher joined forces to reach out to more than 3.5 million followers on twitter and encourage volunteerism, which began to draw immediate responses across the internet.

For an event this large scale that was being hosted in a globally recognized location like Times Square, New York City, it was an easy decision to go with one of the most experienced NYC Sound, Staging & Lighting companies in all of New York City - SmartSource Rentals. SmartSource worked with EIF to provide sound, staging, LED Truck, internet access and other audio visual and technology support to make sure the event went smoothly. SmartSource was proud to be involved in helping two community driven initiatives be announced on a national stage in the heart of New York City.

Resources and Information relating to these initiatives:

Entertainment Industry Foundation
I PARTICIPATE
Cities of Service
Times Square Event Press Release

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