Leadership Team

Ali Vafa

Ali is the CEO of SmartSource. He is a seasoned Executive with 30 years of experience in the Event Technology/Audio Visual industry. A graduate of the University of Texas’ Moody College of Communication, Ali has spent his career entrenched in all things media, technology, and AV related; from running cable at sporting events and DJing for the local jazz station, to overseeing world stage productions, to shepherding through a dozen acquisitions and mergers and overseeing $300 million in annual operations, both domestically and internationally.

Ali is well known in the industry for his authenticity, relationship skills, management finesse, and innovation.  He is laser focused on new service offerings that help differentiate his business from its competitors, always seeking to impeccably serve and exceed client needs.


Sanjay Kapur

Sanjay serves as the Chief Operating Officer for SmartSource.

Prior to joining SmartSource, Kapur spent almost 20 years with Arrow Electronics, Inc., serving most recently as the CFO and Director of Finance for A.E. Petsche. In addition to his role as CFO for Petsche, Sanjay has held multiple executive operating roles at Arrow in areas of finance, sales management, marketing and procurement. Prior to Arrow, Sanjay spent five years with McKinsey & Company and two years with PricewaterhouseCoopers.

Sanjay holds an MBA in Finance and International Business from the Fuqua School of Business, Duke University and a Bachelor of Arts degree from Muskingum University. He is also a Certified Public Accountant (CPA) in the state of New York.


Scott Brachmann

Scott is the Chief Financial Officer for SmartSource, having joined the team in 2019.  Previously, Scott was the CFO of Shur-Line, LLC where he helped lead their acquisition of World and Main in 2018.  Prior to that role, Scott was the CFO of Pure Health Solutions, Inc., a leading global manufacturer and lessor of bottleless water coolers, for 5 years.  Scott has an extensive background with private equity-backed companies ranging in revenues from $20 million to $700 million, including leading FP& A at Culligan International and directing all global finance and treasury activities with The Nutrasweet Company.  Scott began his career in public accounting with Arthur Andersen and worked in internal audit at Baxter International before moving into financial analysis with Monsanto Company.

Scott earned his BBA in Accounting with Highest Honors from the University of Notre Dame and his MBA with Distinction in Finance/Marketing from Northwestern University’s Kellogg School of Management.  He is a CPA.


Sue Aulenbacher

Sue is Vice President, Human Resources. She has a proven track record of delivering improvement to business growth, profitability, operations efficiency, and staff performance. Sue brings to her role extensive expertise in all areas of human resources and organizational development. Among her specializations are: talent management, employee relations, benefits, mergers and acquisitions, organizational development, performance management, and aligning human resources with business strategy.

Prior to joining SmartSource, Sue served as Senior Director, Human Resources with Veeco Instruments Inc. (Plainview, NY). Her other past positions also include: Director, Human Resources at CVC Inc. (Rochester, NY), and Human Resources Manager at Harris Corporation (Rochester, NY).