Ali Vafa – CEO
Ali Vafa is the CEO of SmartSource and ABCOMRENTS. He is a seasoned Executive with 30 years of experience in the Event Technology/Audio Visual industry. A graduate of the University of Texas’ Moody College of Communication, Ali has spent his career entrenched in all things media, technology, and AV related; from running cable at sporting events and DJing for the local jazz station, to overseeing world stage productions, to shepherding through a dozen acquisitions and mergers and overseeing $300 million in annual operations, both domestically and internationally. Ali is well known in the industry for his authenticity, relationship skills, management finesse, and his innovation, always laser focused on new service offerings that help differentiate his business from its competitors.
Ali came to the CEO role from a position on the ABCOMRENTS and SmartSource Rentals Board of Directors, who challenged him to bring his broad swath of industry insights to unify the two organizations into one super-charged company that impeccably serves and exceeds customer needs. Ali headquarters from the corporate offices in Chicago and Hauppauge, NY, though you are more likely to run into him in one of the dozens of branch offices.
When not with his wife and two children, you’ll find Ali in his shop restoring vintage motorcycles or planning rides to far off places. If it has two wheels, there’s a good chance Ali is well familiar with it. If he isn’t, he’ll surely want to talk about it.
Sanjay Kapur – COO
Sanjay Kapur serves as the Chief Operating Officer for the SmartSource and ABCOMRENTS. Previously, he was the President and CEO of SmartSource Rentals where he was instrumental in bringing the company to market and managing the ownership change.
Prior to that time, Sanjay held the position of Chief Operating Officer (COO). In his role as COO, Sanjay led the Accounting, Finance, IT, Asset Management, and Operations departments and helped develop and set SmartSource’s strategic direction. Sanjay was hired in January 2016 as Chief Financial Officer (CFO).
Prior to joining SmartSource, Kapur spent almost 20 years with Arrow Electronics, Inc., serving most recently as the CFO and Director of Finance for A.E. Petsche. In addition to his role as CFO for Petsche, Sanjay has held multiple executive operating roles at Arrow in areas of finance, sales management, marketing and procurement. Prior to Arrow, Sanjay spent five years with McKinsey & Company and two years with PricewaterhouseCoopers.
Sanjay holds an MBA in Finance and International Business from the Fuqua School of Business, Duke University and a Bachelor of Arts degree from Muskingum University. He is also a Certified Public Accountant (CPA) in the state of New York.
Scott J. Brachmann – CFO
Scott Brachmann is the Chief Financial Officer for SmartSource and ABCOMRENTS. Previously, Scott was the CFO of Shur-Line, LLC where he helped lead their acquisition of World and Main in 2018. Prior to that role, Scott was the CFO of Pure Health Solutions, Inc., a leading global manufacturer and lessor of bottleless water coolers, for 5 years. Scott has an extensive background with private equity-backed companies ranging in revenues from $20 million to $700 million, including leading FP&A at Culligan International and directing all global finance and treasury activities with The Nutrasweet Company. Scott began his career in public accounting with Arthur Andersen and worked in internal audit at Baxter International before moving into financial analysis with Monsanto Company.
Scott earned his BBA in Accounting with Highest Honors from the University of Notre Dame and his MBA with Distinction in Finance/Marketing from Northwestern University’s Kellogg School of Management. He is a CPA.
Craig Sukenic – Vice President, Sales
Craig Sukenic is Vice President of Sales responsible for advancing the company’s strategic sales goals, including driving increased sales and broader partner relationships within SmartSource’s key target markets of conferences, events, trade shows, and business solutions. Sukenic brings over 20 years of sales experience and a proven track record for effectively developing and leveraging successful business development initiatives including digital marketing, channel and market expansion.
Prior to joining SmartSource, Craig served as Vice President of Strategic Sales with Comdata (Brentwood, TN), where he directed sales associates in delivering finance and payment Business Intelligence solutions to companies in the transportation industry. While with Comdata, he drove an annual sales revenue growth of 208%, built a stronger sales team, and instituted a more effective inside/outside sales model and compensation plan.
Craig earned his Bachelor of Arts in Marketing from Michigan State University – The Eli Broad College of Business. He is an IBM Certified Sales Specialist and has completed IBM’s Executive Leadership Training and the SMU First-Line Management Certification Program.
Sue Aulenbacher – Vice President, Human Resources
Sue Aulenbacher is Vice President, Human Resources. She has a proven track record of delivering improvement to business growth, profitability, operations efficiency, and staff performance. Sue brings to her role extensive expertise in all areas of human resources and organizational development. Among her specializations are: talent management, employee relations, benefits, mergers and acquisitions, organizational development, performance management, and aligning human resources with business strategy.
Prior to joining SmartSource, Sue served as Senior Director, Human Resources with Veeco Instruments Inc. (Plainview, NY). Her other past positions also include: Director, Human Resources at CVC Inc. (Rochester, NY), and Human Resources Manager at Harris Corporation (Rochester, NY).
Sue holds a Bachelor of Arts in Psychology from the State University of New York College at Potsdam.
Vishal Goyal – Director Sales, New Business Development
Vishal Goyal is the Director of Sales, New Business Development for SmartSource and ABCOMRENTS. Vishal joined the ABCOMRENTS team with a wealth of pharmaceutical sales and marketing experience. With his award-winning performance records for the growth and management of his regional sales organization, Vishal comes to the team to guide development of the sales and marketing initiatives. He works with all functional areas within the teams to define and streamline our current sales cycle, develop partnerships, and expand our service offerings within new business verticals.
With his strong experience in business development, he ensures that SmartSource/ABCOMRENTS continues its exponential growth while still maintaining the highest level of customer service and support. With a ‘never say no’ attitude, Vishal pushes the envelope with innovative ideas for the success of both our company and our clients.