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Setting Event Objectives For ROI Reporting
Sep 13, 2017 by
By Danalynne Wheeler Menegus Corporate event marketing is a numbers game. Whether you’re hosting your own event, or exhibiting at someone else’s, it’s important to establish goals and objectives. It can be challenging in a corporate environment where there are multiple stakeholders investing time and budget into the same event. Be Explicit About Your Metrics As an event planner, how do you go about setting event objectives and goals? Are they measurable? Do you differentiate betwe...
How to Deploy Video Content
Sep 13, 2017 by
The data is mounting that video content is popular, compelling, and highly motivational. It makes sense then that companies hosting corporate events would turn to video to deliver important messaging and enhance the attendee experience. But the process for delivering video across multiple devices can be challenging. Technical meeting and event production expert Brandt Krueger has some advice on best practices for deploying video at a corporate event. Matching the digital files with the devi...
How Donated Laptops Are Creating Opportunity for Many
Aug 30, 2017 by
Ever wonder just how much impact a single donation can have? When team members at SmartSource® Computer & Audio Visual Rentals (“SmartSource,” Hauppauge, NY, www.smartsourcerentals.com) decided to donate 25 laptops to Globetops (www.globetops.com) last year, that question may not have crossed their minds. Recently, however, the company learned just how valuable that donation was to so many. Globetops – Empowering Those in Need with Technology Globetops is a non-profit organizatio...
Exhibition Tactics – Do This Not That
Aug 29, 2017 by
If you’re like most exhibitors, you probably devote a large part of your budget to printed product information and static graphics and signage to promote products at trade shows. Well, a new report by the Center for Exhibition Industry Research (CEIR) indicates your money is better spent elsewhere. Their 2017 Attendee Floor Engagement Study, Part I* found that a whopping 87% of exhibitors are still spending a significant portion of their resources on costly printed product collateral, whil...
Are Business Cards Still Relevant?
Aug 29, 2017 by
A decade or more ago, the exchange of information between trade show exhibitors and attendees consisted of a mutual handing over of business cards and stuffing of the show tote bag with glossy brochures. It was an inefficient process that left many leads and sales on the table. Today, a full range of tools for a two-way (digital) exchange of information is available to exhibition participants. They make a brief meeting in the booth more productive and create a digital trail that helps exhibit...
Tech for B2C Cashless Sales on the Exhibit Floor
Jul 26, 2017 by
Attendees at B2C trade shows want to buy products right there on the show floor. With the right technology you can make cashless sales a breeze. According to a new report by the Center for Exhibition Industry Research (CEIR)*, 57% of attendees can’t resist the opportunity to make on-premises product purchases. The downside? Only 19% of exhibitors have the technology to provide an in-booth shopping experience. So how can you facilitate on-premises selling? There are two avenues association...
Technology Stack. What Is It and Why Do You Need It?
Jul 25, 2017 by
The term “technology stack” can have several meanings. It is both a descriptor and a tool that event planners can use to understand the role that specific technologies play in their events. Visualizing a technology stack can help planners make better technology decisions, address challenges, and save money. What is a technology stack? A technology stack, sometimes called a solution stack or software stack, can refer to all of the components needed to make a system work.  An event website,...
Technologies To Track Your Event in Real Time
May 31, 2017 by
The technology that powers events produces a lot of data: demographic, behavioral, and historical, to name a few. But one category of data, the information delivered immediately after it’s collected—real-time data—has a value that sets it apart from any of its business-intelligence counterparts.  A real-time data strategy is dependent on technology. While the field is still evolving, there are a number of solutions available to help planners build a real-time information ecosystem toda...
GameBuzz Puts Buzz Worthy Events in the Bag
May 30, 2017 by
Engagement is always the name of the game at trade shows and corporate events. If we can’t draw in a crowd, then what’s the point of being there? We recently gave an overview of our favorite new technologies to come out of March’s ExhibitorLive conference in Las Vegas. One of those technologies was the GameBuzz digital gaming platform, which we think is so exciting that it deserves a closer look. GameBuzz, the latest in gamification technology from StudioNorth, is a turnkey gaming syste...
3 Best Use Strategies for Charging Stations
May 17, 2017 by
Charging stations are one of the most in-demand amenities for conferences and events. After all, there are only so many wall outlets to go around and not every attendee brings a charging cable with them to the event. But, charging stations do much more than charge electronic devices. They add value in lots of settings. Charging stations – also referred to as charging kiosks, come in a variety of sizes and shapes (including secure lockers). They are equipped with all of the connectors needed...
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