At ASAE's Annual Meeting held August 7-9, 2011 in St. Louis, MO, many meeting planners shared their thoughts on how association organizations can focus more attention on membership, marketing, and communications. Here is a summary of their thoughts -- pre-event, at the function, and post-event: Before the Meeting Offer Unique Discounts. We all know about the early-bird discounts, but creative discounts, for a limited period of time, can drive attendance up. For example, a special discoun...