SmartSource Blog

Month: December 2011

The High Tech Product Launching Event
Dec 05, 2011 by
At this year's North American International Auto Show in Detroit, Michigan, the Toyota Prius booth sported a digital wall with three 82" LCD touch screens. Attendees could go up to the wall and access text, graphic images, photos, and videos all about the Toyota Prius. "People are adopting technology in much more intimate ways now," said Todd Purgason,  Executive Creative Director at JUXT Interactive. "They are always connected. That's opened people up to accepting,...
8 Great Tips to Planning Your Next Major Event
Dec 02, 2011 by
As we move into the 2012 event planning season, many organizers are still facing tight budgets, all the while, expected to deliver great results. Below are some old and new ideas that can help bring your event planning and execution in focus, without breaking the proverbial bank.Tip #1: Know the Client's VisionBefore you secure the city, venue, or send out event invitations, make certain you know your client's vision of the event. Spend time exploring what they want and what was missing from the...
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