Dec 05, 2011 by DeDe Mulligan
At this year's North American International Auto Show in Detroit, Michigan, the Toyota Prius booth sported a digital wall with three 82" LCD touch screens. Attendees could go up to the wall and access text, graphic images, photos, and videos all about the Toyota Prius. "People are adopting technology in much more intimate ways now," said Todd Purgason,  Executive Creative Director at JUXT Interactive. "They are always connected. That's opened people up to accepting,...

Dec 02, 2011 by DeDe Mulligan
As we move into the 2012 event planning season, many organizers are still facing tight budgets, all the while, expected to deliver great results. Below are some old and new ideas that can help bring your event planning and execution in focus, without breaking the proverbial bank.Tip #1: Know the Client's VisionBefore you secure the city, venue, or send out event invitations, make certain you know your client's vision of the event. Spend time exploring what they want and what was missing from the...

Nov 30, 2011 by DeDe Mulligan
Everyone is talking about increasing attendee participation and interactivity, but there are no real guidelines to make it happen. From registration to the last function of your meeting, it is important for attendees to always feel welcome. Some experienced meeting planners recently weighed in on this topic on a LinkedIn PCMA Group Discussion. Below, is a synopsis of their thoughts, along with a few of my own.REGISTRATION AREACreate an environment that "invites people in." Is your area...

Nov 28, 2011 by DeDe Mulligan
Many event organizers are intimidated when it comes to understanding the various components of an audio visual production booth. Most see long tables with rows of equipment and AV Technicians operating it. Today, lets demystify the gear and understand how the staff makes it all flows together. EQUIPMENT   Light Equipment Rental: The technician controls the intensity and color of the lighting from the booth.   Audio Boards: This device is designed to do four things: 1) amplify ...

Nov 23, 2011 by Melissa Bailey
T h a n k s g i v i n g T h e y e a r h a s t u r n e d i t s c i r c l e , T h e s e a s o n s c o m e a n d g o . T h e h a r v e s t a l l i s g a t h e r e d i n A n d c h i l l y n o r t h w i n d s b l o w . O r c h a r d s h a v e s h a r e d t h e i r t r e a s u r e s , T h e f i e l d s , t h e i r y e l l o w g r a i n , S o o p e n w i d e t h e d o o r w a y ~ T h a n k s g i v i n g c o m e s a g a i n ! ~ O l d R h y m e W i s h i n g y o u a n d y o u r s a H a p p y T h a n k s g i v i n g ! Y o u r F r i e n d s a t

Nov 21, 2011 by DeDe Mulligan
Meetings and events are fantastic ways to network, build brand awareness about your product and/or organization, and connect with your customer and prospect base. Unfortunately, many meeting planners, especially novice ones, don't take enough time to look at the meeting from the attendee's point of view.Attendee's are well educated with long memories about your organization and events. If you want to make a lasting impression, avoid these 8 common mistakes.1. Don't research the venue. It is...

Nov 18, 2011 by DeDe Mulligan
Are you in the process of speaker selection for next year's meeting, conference or product launching event? Hiring high energy presenters who deliver a great message will make your meeting memorable, long after the event is over. So, what should you look for when reviewing the speaker's presentation? Below is a checklist of things every planner should keep in mind during the hiring phase. Share much about the audience and how they learn. Tell your speaker as much information...

Nov 16, 2011 by DeDe Mulligan
Smart Meetings recently published an article called "Trend Spotting" by Carolyn Koenig, a freelance writer for the magazine. Below is an excerpt from her findings, as well as, some of our thoughts on the event meeting services industry as we move into the next year.iPADS AND TABLET PCS WILL RULE THE MEETINGIt is going to be important to everyone in the event meeting services industry, from planners, hoteliers, and attendees, to be mobile and access online content whenever and...

Nov 14, 2011 by DeDe Mulligan
3-D projection mapping, high-resolution HD projectors, and sharkstooth screen rentals. Wondering which of these technologies you should use at your next event? Before you get all caught up in the oohs and aaahs of this new technology and all they have to offer, it is best to answer the following questions about your event: What is your message and how will this new technology help you convey it? What is your meeting's theme?  What is your AV budget? Let's analyze the in's and ...

Nov 11, 2011 by DeDe Mulligan
Today, lets focus on BizBash Magazine's coverage of the changes in the events industry from 2007 to today. If you haven't already, check out Part 1 of A Ten-Year Look Back ... it looks at the changes for the first 5 years of the last decade (years 2001- 2006).2007"The new breed of planners are brand representatives, masters of technology, relationship builders, idea generators, and subject matter experts. They are intricately involved from an event's inception, scouting and managing sponsor...