SmartSource Blog

Year: 2011

2001-11: A Ten-Year Look Back at Major Meeting Industry Changes (Part 1)
Nov 09, 2011 by
BizBash Magazine recently published an article titled "Ice Sculptures to iPads: A Brief History of 10 Years in the Event Industry." Below are some of the highlights:2001September 11: The terrorist attacks were immediate and far-reaching for all event meeting services organizations, and probably had the biggest impact on the events industry. Here is a summary of what happened:Many meetings and events were outright canceled due to poor registration numbers. Meetings were postpo...
Touchscreen Technology Demystified: Kiosks, Tablets, or Smartphones?
Nov 07, 2011 by
   Are you going to rent touchscreen technology for your next event? Wondering which technology platform will bring more value to your attendees, exhibitors, and sponsors? Lets demystify the different technologies by explaining what they are and how you can use each of them at your next meeting or event.The 3 different types of touch screen devices are:Touch Panel KioskTouchscreen computer, such as an iPad or Tablet PC orTouchscreen smartphone, such as an Android or iPhoneTOUCH PA...
$16 Muffin? I don’t think so! How Cost Communications is Key to Your Next Event
Nov 04, 2011 by
Many of you probably heard about how the government was charged $16 per muffin at The United States Department of Justice's immigration lawyers conference that was held in August of 2009 at the Capital Hilton. The Office of the Inspector General, who issued the report, blasted the Justice Department for extravagant and potential wasteful spending on food at conferences. This story ran on well respected media outlets, including The New York Times,  Los Angeles Times, and NPR. The probl...
When Conducting Training Sessions, What Audio Visual Equipment Will Get Your Message Across?
Nov 02, 2011 by
Trainers are set out with one mission: to train employees about something new...a new product, a new service, or a new procedure. They are dependent on event audio visual rentals to get their message across and transfer learning to the attendees. With the plethora of AV choices, you may be wondering which equipment is best for the learner. Here are some questions to consider when scheduling your next training session.Question 1: What is the training objective?Is the training required knowledge, ...
How Short Lead Times can Spell Disaster for Events
Oct 31, 2011 by
We are a society that is used to instant turn around. With the integration of more smartphones that are usually carried in a person's hand or on their hip, we expect instantaneous responses to our texts, emails, and social media comments. In fact, when no response is given within what we consider to be a reasonable period of time, say 1 hour, we start to get upset with the other party that they are not being attentive to our needs. We have become impatient and spontaneous.  Believe it or n...
2012 Technology Trends for the Event Audio Visual Industry
Oct 28, 2011 by
Corbin Ball Associates recently posted their "12+ Meeting Technology Trends to Watch for 2012".  Today, lets highlight the technology trends that apply to the event audio visual rental industry. Mobile applications, iPads, and Tablets will provide a new medium for accessing data at events.According to MPI's FutureWatch2011 Study, only 9% of planners have used mobile technology for their own meetings. According to Ball, there will be a very significant adoption of mobile ...
6 Ways to Make Your Trade Show Booth Stand Out
Oct 26, 2011 by
Exhibit floors are often the lifeblood of an association meeting, but it is becoming trickier to attract people to the booths. Many times attendees just fly down the aisles or worse, they just want to collect the tchotchkes. Every year, you keep telling yourself, there has got to be a better way, and now there is. Here are a few suggestions to make your next trade show really stand out:Make it Easy for Attendees to Find the Booths They Want to VisitRather than making each attendee go up and down...
The Bounce Back of C-Suite Retreats
Oct 24, 2011 by
Executives used to "have the life" for their corporate retreats. 5-star luxury hotels. Lavish receptions. Entertainment. Spa treatments. And plenty of golf. All this changed in 2008 with the AIG scandal, when corporate retreats came to a screeching halt. Here is a recap from Meetings Focus of why planners and suppliers are optimistic about the future of these C-suite meetings and what they see as the changing landscape of executive retreats. "I think we've gotten through...
4 Elements of a Successful Customer Appreciation Event
Oct 21, 2011 by
Your boss just entered the office to let you know that she expects you to plan a super-duper customer appreciation event between now and the end of the year. Since you have limited knowledge with this type of event, the task before you seems daunting. But it doesn't have to! Here are 4 great tips to help you see your way clear and make everyone happy; most importantly your customers! Tip #1: Establish a budgetIf your boss did not give you a budget from the get go, march right back into her ...
5 Things Event Organizers can Learn from Steve Jobs Legacy
Oct 19, 2011 by
It's hard to believe that Steve Jobs is gone. So many tributes have been written about him lately, but a blog titled "What I learned from Steve Jobs" written by Guy Kawasaki, caught my eye. Guy actually had the pleasure of working with Jobs and even though his blog had 12 poignant lessons, I have shortened it down to 5 as they apply to the events industry.1. Customers cannot tell you what they need.Apple marketing research is an oxymoron. Customers can only describe their desires ...
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