SmartSource Blog

Month: April 2013

Twitter-Dum and Twitter-Dee: How to Make Tweets a Mainstay at Your Meeting
Apr 05, 2013 by
Believe it or not, Twitter is 7 years old, has more than 500 million registered users who send out 340 million tweets on a daily basis. However, it still seems to be the most misunderstood and misused social channel out there. When I engage in social media training, the two questions I always receive are: "How do I use Twitter?" "Why should I use it?" Adam Barrell, Founder of Tweet Perth and Anna Francis from Blue Claws Search recently wrote two blog posts on ...
Six Digital Decisions that Will Position Your Event Perfectly
Apr 03, 2013 by
You have worked hard on the logistics and contract negotiations for your next meeting. Now, all you need is for attendees to show up. If you are like most event planners, you dread that awful "M" word....mar-mar-marketing. In years past, handling all the coordination and logistics was enough. Attendees just showed up when and where they were supposed to. Since this is no longer the case, here are six tips to make sure your marketing machine keeps chugging along without a lot of ti...
Why Business Card Exchanges Won’t Cut it for Valuable Trade Show Follow-Up
Apr 01, 2013 by
If this quote is true:  "80% of success is showing up." -- Woody Allen   Then, would it not also hold true that:   “Success comes from taking the initiative and following up... persisting... What simple action could you take today to produce a new momentum toward success in your life?” -- Tony Robbins   You are expecting to exhibit at several large trade shows in the next 12 months. You have enough staff for the booth. C...
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