When was the last time you inquired about "the why" of your event or trade show? Sure, sure there are the basic responses such as education and networking. But with more virtual opportunities available to meet, your stakeholders are going to focus on bottom-line revenue and quantifiable opportunities associated with your face-to-face meeting. Here are 7 sequential steps that will help keep your team engaged, attendees happy and sponsorship dollars flowing: Super Step #1:...
