May 08, 2013 by DeDe Mulligan
When was the last time you inquired about "the why" of your event or trade show? Sure, sure there are the basic responses such as education and networking. But with more virtual opportunities available to meet, your stakeholders are going to focus on bottom-line revenue and quantifiable opportunities associated with your face-to-face meeting.  Here are 7 sequential steps that will help keep your team engaged, attendees happy and sponsorship dollars flowing: Super Step #1:...

May 06, 2013 by DeDe Mulligan
Millard “Mickey” Drexler brought a debt-drowning J. Crew back to profitability last year. He did so by implementing the following: Took the company off the stock market in 2011 via a $3 billion private equity buyout Cleaned house in the C-suite and  Retooled the brand’s merchandise by moving it upscale. The results? In the second quarter of 2012, J. Crew reported net income topping $22 million compared with a $10.5 million loss in the same quarter of the ...

May 01, 2013 by DeDe Mulligan
Every time your organization announces a new product or service, it helps differentiate you from the competition. And in today's "dog-eat-dog" world, it is important to do whatever you can to build brand awareness and customer loyalty.   So, how do you make your product launch extra special and memorable? It starts with a plan that encompasses the guest list and ends with your conference equipment rental decision. Here is a checklist of the things you should do to get s...