SmartSource Blog

Year: 2013

Just Like Zuck: What Meeting Planners Can Learn from This Facebook Leader
Jan 25, 2013 by
Who would have thought 10 years ago a 29-year old, Harvard drop out would run a phenomenally successful organization with over 1 billion users? Certainly not me and probably not you. But here we are in 2013 and almost everyone knows the name of Mark Zuckerberg. Even though Facebook had a rough IPO start, it now seems to be on the path of stability as its stock price continues to rise.  Ekaterina Walter, Social Media Innovator and Author of Think Like Zuck: The Five Business Secrets of F...
The Different Type of Association Members and How to Get Them to Your Next Conference
Jan 23, 2013 by
As a long standing event planner, association members usually fall into one of these annual conference categories : 1) Will Always Attend, 2) Have To Attend, 3) Probably Should Attend, or 4) Never Will Attend.  It also seems to me that event planners take for granted the "will" and "have" attendees and spend a lot of energy focused on the "probably" and "never" member. But is this really a productive use of your time? The answer is: maybe.  ...
5 Reasons Why Meeting Planners Stick with Certain Suppliers
Jan 21, 2013 by
Ever wonder why meeting planners do business with particular suppliers over and over again? Why they don't send out RFPs on certain items any longer? It seems to be more than just a business transaction, so what is the key to a long term relationship for both parties?  Meeting Professionals International (MPI) recently published their 2012 Business Barometer findings that explored the 5 elements of great relationships between planners and suppliers . MPI interviewed over 1,000 indiv...
5 Good Reasons to Use Mobile Devices at Your Next Conference
Jan 16, 2013 by
Mobile devices such as smartphones, tablets and e-readers are outselling standard cell phones and computing devices nearly 2 to 1 according to Forbes magazine. If you are on the fence about integrating mobile devices into your next meeting or event, here are 5 reasons why you should use mobile devices at your next event:    Mobile Devices are mini computers.  With several Gigabyte (GB) available at an attractive price point, attendees can do almost everything they want on...
6 Success Tips to Make This Year’s Events Stand Out From the Others
Jan 14, 2013 by
Wouldn't it be great if your attendees, sponsors, exhibitors, employees and/or executive team left your meeting or event totally motivated and clamoring for more? It seems to be the latest trend in everything we see and do -- the "wow" factor. We expect it at the movies, at an amusement park and even now with meetings and events.  With a limited budget and a conservative management team, how can you make your events seem more like a Hollywood production and less like a sti...
Looking to Increase Attendee Participation? Game On!
Jan 11, 2013 by
Can gaming really make a difference with attendees? Yes, it can according to David Nieborg a Digital Strategist who was recently interviewed in MPI's One+ Magazine. Below is a summation of the article as well as key takeaways about gaming tactics in a meeting environment.  Here is an interesting projection:   "70% of Global 2000 organizations will use Gamification simulations by 2015." -- Gartner Research In addition, according to Nieborg "It'...
4 Content Killers To Avoid at Your Next Meeting or Event
Jan 09, 2013 by
Everyone has heard the terms, "content matters" and "content is king". But what do these terms really mean for all of us in the event meeting services industry? It is hard to put your finger on what good content is, but just like a good book or great piece of art, you will know it when you see it.  However, I like this definition from Search Engine Land (of which I tailored for the meeting industry):  "Fresh, high-quality content is living content t...
5 Surefire Ways to Make Your Negotiation Process Easier
Jan 07, 2013 by
Part of a meeting planner's job is to negotiate effectively with their event suppliers. Everything from hotel room blocks to renting audio visual equipment needs to be negotiated, contracted and signed off several months before the meeting.  However, with so much to do, this process can be overwhelming. And many planners think they need to conduct negotiations like a lawyer or an used car salesperson. But it doesn't have to be that way. There are better alternatives. Below ar...
What will 2013 Bring for the Meeting Industry? Check Out These Expert Predictions (Part 2)
Jan 04, 2013 by
As mentioned in Part I on Wednesday's post, the blog site Evenues recently posted the coming year predictions from 21 meeting leaders about everything from digital marketing to sustainability.  In Part 2 of the series, we will delve into meeting and event industry predictions.   In addition, we will share key takeaways for planners from these predictions.   MEETING INDUSTRY "I think 2013 will see the industry staying as is or a very slow increase in the industry....
What will 2013 Bring for the Meeting Industry? Check Out These Expert Predictions (Part 1)
Jan 02, 2013 by
As we close out one year and ring in another, it is a good time to reflect on what changes are in store for the coming year.  The blog site Evenues recently posted 2013 predictions from 21 meeting leaders about everything from digital marketing to sustainability practices. Their predictions are broken into 2 parts -- today will focus on changes from the attendee's perspective and Friday's post will delve into industry predictions.  In addition, I will share key takeawa...
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