SmartSource Blog

Year: 2013

Top 10 Checklist When Planning Your Corporate Holiday Party
Nov 13, 2013 by
Do you feel overwhelmed in planning your company's holiday get together? Believe it or not, December is just 3 short weeks away and the parties will be here before you know it. Hopefully, you have figured out where to hold the event and have a rough idea of what is going to happen. However, there may be a few details that could cause your budget to balloon out of control if you don't plan carefully.  Below are the 10 things you should work on between now and the day of your b...
Want More Attendees at Your Next Conference? Start Solving Their Problems!
Nov 11, 2013 by
Believe it or not, we are becoming a society of problem solvers. Jay Baer, in his latest book "Youtility", talks in great detail about this and he has one quote that sums up his philosophy:  "Making a difference and creating a customer for life, is all about HELPING not SELLING."  Yet, you are a meeting professional constantly tasked with selling. You need more attendees, sponsors and exhibitors. You spend countless hours with staff and stakeholders to...
6 Ways to Pull Off an Effective Product Launching Event
Nov 08, 2013 by
Are you tired of running email and direct mail campaigns about your new products and services that have limited impact on your target market? With the noise level on the digital scene and the probability that your print material will be perused and then thrown away, there has to be a better way to build brand awareness and let individuals know about your new "whatchamacallit". Now there is and if you do it right, you will not only accomplish the task of brand and product awareness but you will ...
Want Your Message Heard Loud and Clear? Rent a Sound Shower!
Nov 06, 2013 by
One of the newest innovations in sound technology is a mono loudspeaker with an amplifier and audio element that delivers high-quality sound in a designated area. The Sound Shower from PanPhonics can be connected directly to a program source (such as a DVD, MP3 player or computer), preamplifier or mixing system. The Sound Shower rental is ideal when you want to create an “audio footprint” with clearly focused sound. These audio spaces are great in areas where acoustics are d...
3 Ways to Ruin (and then Remedy) Attendee’s Convention Experience
Nov 04, 2013 by
Attendees recently returned from a convention your organization spent two years putting together. You and your team thought it went great, but now you are receiving emails, texts and social postings to the contrary. What did you miss? Below is an except from a Plan Your Meetings article entitled "20 ways to ruin a perfectly good convention". I have taken 3 of their points to share with you along with ways to fix the problem before it becomes an issue. Ruin: No or Limited Wireless Access.  A...
Ways Trade Show Attendees Want and Don’t Want to Receive Info
Nov 01, 2013 by
Are you confused about the best way to present your products and services on the trade show floor? As you look out to your show schedule for the remainder of the year and throughout 2014, it is important to be in sync with digital advances that will make presenting your message more timely and cost efficient.  The Center for Exhibition Industry Research (CEIR) recently completed a project dedicated to the ways attendees want to receive trade show information and the ways exhibitors w...
Negotiating AV: 6 Tips to Bring Your Best Buying Power to the Table
Oct 30, 2013 by
Negotiations are part and parcel of a meeting planner's daily life. While it is important to get the price you want, it is also important to remember your AV provider needs to hit certain margins in order to proceed. While you don't want to leave money on the table, you do need to know what a fair and reasonable quote consists of from the AV provider. Below are 6 tips to keep in mind when you are negotiating.  KNOW THE REGIONAL RATES Just like anything else you can think of ...
Exhibitors-Don’t Battle the Battery! Become Charging Station Networking Gurus
Oct 28, 2013 by
As attendees travel hundreds or thousands of miles to attend conferences, most likely they are going to have one or more of the following things affect their ability to use their mobile device for hours on end: They left their charging cord at home. (It happens more than you might think.)   They forgot to minimize the 15+ applications they were using throughout the day or   They attended back-to-back sessions that were video and social intensive.  Now, they a...
The Convenience and Cost of Going Green for Your Next Meeting
Oct 25, 2013 by
"Going Green" is something you probably talk about when conferring with your meeting stakeholders and it is absolutely the correct thing to do. However, if you are like most planners, the tried and true way of doing things seems to be less costly than the green approach. But what if I told you going green is probably less expensive than you think, when you consider the total cost of a particular item. Would you do it then? Below are 2 ways to go green that should reduce or at le...
3 Tech Savvy Tips to Keep Meeting Planners Looking Good
Oct 23, 2013 by
As I work with meeting planners in the coordination of large events, it is scary how little they know about state-of-the-art audio visual and information technology. When I ask who is handling their AV, many rely on a current provider or the hotel. When I ask if the venue is providing enough bandwidth, they either change the subject or shrug their shoulders. But all blank stares, subject changing and shoulder shrugging aside -- it is vital that you know the ins and outs of what is going o...
Case Study

Blog Archives