SmartSource Blog

Month: August 2014

Attendees Not Coming Back? 5 Fab Ways to Retain Them
Aug 26, 2014 by
Every event planner's dream is to have 100% (or close to that) of attendees come back to their conference year-after-year. While this may seem like a lofty goal, the fact that most meetings are experiencing 50-90% turnover at their annual conferences is not good. And to drive home the reasons why retention should be important to you, let's look at these two startling statistics: It takes 20% of your time to keep existing attendees and 80% to groom new ones. Why is that? Because you have to ma...
Have Mobile Event Apps Reached Their Tipping Point?
Aug 22, 2014 by
Ah yes, it appears they have. According to a recent survey of meeting and event planning professionals by DoubleDutch and MPI, mobile app integration into conferences is already happening or is planned to take place in the future. Below is an executive overview of their findings and how you and your stakeholders can prepare to adapt. Survey Says 63% of planners currently offer or have developed a mobile app for their meeting or event. 60% plan on using an event app in the future while 40% ...
5 Flatout Facts about Social Media that Planners Can’t Contest
Aug 20, 2014 by
I have been in the event planning industry for over 20 years and I know my colleagues are slow to accept change. In addition, many managers, clients and stakeholders want to continue to plan their event in the same old ways. With over 3 billion individuals worldwide on social, it is time to accept the following facts about Social Media and the Meeting and Event Planners who use it. Social Media Facts for Events: Boosts your meeting attendance Promotes your organization's brand Extends the li...
Want Attendees at Your Booth? Provide Interactive Experiences!
Aug 18, 2014 by
Last Fall, BizBash Magazine highlighted 15 companies that were doing amazing things with trade show technology. This blog will highlight five of the companies, what they did and what you can do to enhance your booth...even with limited time and a small budget. 5 Tradeshow Displays At the Game Developers Conference, Game Insights has multiple stations for attendees to play their games.  In addition, they had a large video wall previewing a trailer of their new game. What can you do? One thing ...
13 Touching Technology Tips to Enhance Your Event
Aug 14, 2014 by
Whether your event is a gala, product launch or tradeshow, touch screen devices and monitors can help increase fundraising, interactivity and brand awareness. Today's blog will focus on four types of touch technology, how you might use them at your next event and the overall benefit of this option. iPad Rentals When running a silent auction, you can have iPads available at every bidding station and allow guests to peruse through videos and photos of the item. Renting iPads for each gala tabl...
What Event Planning Organizations can Learn from Successful Trade Shows
Aug 12, 2014 by
Last fall, BizBash Magazine identified the best trade shows in 2013 and gave a little blurb about each one. That got me thinking that there must be something special about the nine that were identified; especially when there is a lot written that trade shows are slowing down or dying. Rather than put them in number order, I identified the month that six of the nine are held. This should give you food for thought as you complete your event planning cycle for next year. January Shows The Internat...
The Future of Mobile Meeting Apps is Geofencing
Aug 08, 2014 by
At InfluencerCon 2012, a yearly conference that supports artists, entrepreneurs and innovators, the event planning staff wanted to connect attendees across the globe, as well as, attendees seated near each other. Given that 2,000 individuals were in five cities around the world, the task of building an online community seemed difficult, if not impossible to achieve. InfluencerCon Founder Philip McKenzie found a solution with Topi, a free/fee app that runs on mobile devices, including iPad renta...
Ask For It: The Mantra of All Sustainable Meetings
Aug 06, 2014 by
Last October, the Green Meeting Industry Council launched a campaign titled "Ask for It". The intention of this campaign is  to promote the APEX/ASTM Environmentally Sustainable Event Standards. These standards (APEX/ASTM Environmentally Sustainable Event Standards) give meeting and event organizers a comprehensive roadmap for improving and measuring event sustainability for years to come. Standard Benefits These standards have three major benefits: They break down the sustainability techni...
4 Trade Show Tips to Keep Trespassers Out
Aug 04, 2014 by
Apparently, there is a growing trend among trade shows; individuals who hang out on the fringes of the show all in hopes to that they will snag that big customer without having to pay exhibitor fees. For these outboarders, suitcases and lobby rats as Velvet Chainsaw Consulting calls them - this is a no brainer, because if they ultimately win some business they have done so on the cheap. The problem with this practice is it isn't fair - to you, the exhibitors who pay or even to the utterly conf...
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