“Trade Show Strategies to Maximize Your ROI in 2015 Part 1” was about goals, using proper technology and measuring success. In Part 2 we talked about how to use giveaways and charities as a means to drive relevant customers to your booth. In Part 3 we are focusing on the importance of setting yourself up for proper, effective follow-up. Big Trade Show Mistakes When your company has a trade show coming up, there is a lot of time and energy spent in the planning, the creativity, and t...