SmartSource Blog

Year: 2015

What in the World is Li-Fi?
Dec 30, 2015 by
More Than 100 Times Faster Than Wi-Fi Li-Fi is a wireless technology that transmits data through the use of Visible Light Communication (VLC). Last month, researchers at the University of Oxford achieve bi-directional speeds of 224 gigabits per second or in layman’s terms, the ability to download 18 movies in one second. Because the data transmission is so fast, the flickering of the light cannot be detected by the human eye. Now, this same group of scientists has taken this test one step fu...
Tech Rentals for POP-UP Events!
Dec 29, 2015 by
Pop-up events and pop-up retail are growing in popularity—for good reason! The new economical focus on small business and business expansion has led to a rise in temporary business locations—often as part of a greater area event or promotion such as: Festivals Downtown initiatives Citywide events Expos Brand “experiences” Temporary exhibitions Art installations Pop-up museums Pop-up retail has emerged as the antidote to stale shopping malls. By creating a limited time opportuni...
Technology for Video Games and Gaming Conferences
Dec 24, 2015 by
Creating a successful gaming conference requires not only the same level of management and innovation as any other tradeshow, it also requires an even greater emphasis on technology. As you are no doubt aware, advances in technology are taking place in all areas of our lives, and clearly the gaming world is no exception. When you are in the business of gaming, whether you’re creating video games or are a gaming event manager, you know you have to have access to the most advanced processors, ...
The New Sales Cycle
Dec 22, 2015 by
As Sales teams know, consumers are now more educated than ever before, due to the enormous amount of information available to them; they hold new keys and have a new empowerment. Due to user-generated content, buyers are now extremely educated (if they choose to be) about the price, value, sourcing, and competitor offerings for any purchase they intend to make—whether for goods or services. How does this affect the sales cycle? According to a New Aberdeen study, when participants were asked a...
Sound Shower Update: A Case Study
Dec 17, 2015 by
Turnkey Solution for Onsite Needs As meeting coordinators were planning the UnitedHealth Group Annual Meeting in New York City last year, they realized there was going to be a problem with containing noise levels on the floor. The planners identified eight specific locations within the general assembly where they wanted the 500-1,000 attendees to clearly view, hear and understand the unique UnitedHealth Care product offerings at each station. Sound showers were identified to be the best solut...
Event Technology that’s Hot for 2016
Dec 15, 2015 by
With 2016 right around the corner, it’s a good time to take a look at what’s hot for event technology, and how we can use that technology to improve both the experience of an event, as well as the bottom line success. It’s important to note that even though technology now allows for virtual meetings and webinars, in-person events still provide the best way to build relationships, network, find qualified buyers, meet vendors, and generate buzz and interest. Hot Event Technology to Use i...
Technology that Supports Education
Dec 08, 2015 by
Education is the lifeblood of many industries. Although it’s easy to think only of traditional classrooms, many business functions are designed to facilitate the distribution and/or exchange of information. According to Wikipedia (we thank them for helping us ALL learn!): "Education is the process of facilitating learning. Knowledge, skills, values, beliefs, and habits of a group of people are transferred to other people, through storytelling, discussion, teaching, training, or research.” (...
Happy Holiday Technology
Dec 04, 2015 by
Technology is the name of the game for this season and beyond. The holiday season is a time of festivity, family and food. It’s also a time when people use technology to create astonishing lighted decorations at home and places of business. Like all technology in the last couple of decades, advancements have been so great that you can now create light displays at home which wouldn’t have been possible not long ago – and with supplies from your local home improvement store. When we thin...
Easy Event Technology to Boost Your ROI- Part 3
Dec 01, 2015 by
The vast number of technology choices you now have to enhance your brand and exhibit booth at events means that with the right choices, you can make more impact than ever. To make the right technology choices, you should select tech solutions that support your specific company goals. At SmartSource Rentals, we’ve been providing rental products and services for trade shows and professional conferences for over 30 years. So we know exactly how important your ROI is, and how vital it is that the...
The Power of Data: Knowing Your Customers’ Needs and Wants
Nov 24, 2015 by
Big data is flooding business news. While this ground-breaking wave of technology gives businesses the opportunity to possess nearly prophetic knowledge and intuition about their consumers, it can be difficult to process the torrents of information—both information on how the technology can be applied, and also literally processing the billions of pieces of data that companies may receive. To cut through the noise, every company needs to approach data collection with clearly defined goals. Bu...
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