SmartSource Blog

Month: January 2015

10 Trade Show Technology Techniques
Jan 29, 2015 by
By Tia Crawford Trade shows are an ideal way to bring your concepts to a targeted audience. You need to deliver information on your product or service to the stream of attendees passing your booth. Whatever the focus of your trade show booth may be, you can be certain of one thing: Technology Will Help You Deliver Your Message A trade show booth operates under a certain budget, a definite timeframe, and a limited amount of floor space. Despite these restrictions, the trade show floor holds va...
Engage More of Your Audience – Designing for Color Blindness
Jan 27, 2015 by
Engage More of Your Audience – Designing for Color Blindness A great deal of our advertising comes in the form of what we see or read – from magazine ads and websites to billboards along the highway and video walls at trade shows. And there is no doubt that creating something that is visually appealing can have great impact and potential sales conversions. But what many businesses fail to realize is that they are often leaving out a noticeable part of the population when they don’t creat...
3 Content Tips for a High-Impact Video Wall Display
Jan 15, 2015 by
You probably already know that large Video Walls are a great technology tool to create visual impact at a trade show or other event. But what many people don’t realize is that even though big can instantly draw attention, it’s important to do more than put up your usual content if you want to get the greatest impact out of this technology.  You need to create specific content and images for a video wall and then make sure your content matches well with the video wall specifications. Tip 1:...
8 Technology Options that Drive Training Sessions
Jan 13, 2015 by
By Tia Crawford A training session has clear goals, and a company’s progress depends upon its success. Training events move a company forward. They can refocus the efforts of a department, team, or the business in general. They boost morale and motivation. Most importantly, they fine-tune and advance the skills of the workforce, ensuring that corporate goals are being met—ensuring that the company is projecting excellence at all levels. Simply put: Every business needs a trained workforce....
Product Launch Technology Done Right
Jan 07, 2015 by
Your product launch is a critical aspect of your company’s marketing campaign. The launch will define your product, differentiate it from its competitors, and initiate your customers into its advantages and usage. Not only is it the official unveiling of your product, but it spearheads the direction and momentum of all of the marketing and advertising that is to come! A product launch comes with a LOT of pressure! Product Launches need an AUDIENCE With the average person’s schedule constan...
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