SmartSource Rentals Blog

Year: 2015

Holiday Party Budgeting Can Be Trickier Than You Think
Oct 22, 2015 by
You and your staff are tasked with planning this year’s holiday party; the first one your organization has had in a few years. While your staff is excited about this, you know there is some risk. Spend too little on the event and the organization will look cheap. Spend too much and the company will look extravagant. The key is to establish and follow a budget that will make employees feel their hard work is being rewarded with this special event. As mentioned in Part 1 of this 3-part series,...
Discover 5 Questions to Evaluate Renting Audio Visual Equipment vs. Buying
Oct 21, 2015 by
When does it make sense for your organization to rent audio visual equipment versus buying it? Many organizations are wrestling with this very prospect. Here is what you need to consider: Are you in the audio visual business or in the business of making money for your organization? Let's explore five questions that can help you better evaluate this: Does your staff have the time to research, purchase, get trained on, maintain and store your technology? What is the total cost of owne...
12 Tips for Better Holiday Social Media
Oct 20, 2015 by
The 2015 Holiday Season is upon us, a time of festivities and special events and a time when consumers spend more money. It follows that so businesses and brands have one of the best opportunities to connect with customers and potential customers through the use of technology. This season, why not use the latest trends in social media to add extra pizazz to your communications and growth to your bottom line? Whether you’re attending or exhibiting at an event, or looking for ways to add sparkle...
Best Practices: Prove ROI for Tech Initiatives Before a Capital Outlay
Oct 19, 2015 by
Proving return-on-investment for a technology initiative can be daunting, especially when decision makers have only a rudimentary understanding of new technology, or when the initiative requires a significant investment in hardware. AV Network Magazine tackled this topic recently in an article titled “Defining Success with Metric for Digital Signage.” In it, the author advocates running a pilot program on a scale that can provide statistically valuable metrics. Luckily, the emerging “Shar...
Battling Wildfires In Real-Time with Technology
Oct 16, 2015 by
This year has seen an unprecedented number of wildfires burning in the Pacific Northwest.  In fact, by summer’s end the National Interagency Fire Center, the nation’s support center for wildland firefighting, estimated that wildfires had burned 11 million acres in the U.S. That is an area larger than the size of the state of Maryland. To battle these blazes the US Forest service relies on its National Incident Management Organization (NIMO), which dispatches incident management teams to...
The Holiday Party Season is Upon Us! Here are Findings to Justify Your Event
Oct 15, 2015 by
Believe it or not, the holiday season is less than two months away and with the economy in a full upswing, a party may be just the ticket to recognize all the hard work your staff has put into growing your business this year. However, if you have not had a holiday gathering in several years, you might experience some resistance from the C-Suite about holding one now. If this is the case, recent insights by Challenger, Gray & Christmas of 100 human resource professionals may help. This is P...
Ask the Experts: How Do I Ensure Excellent WiFi?
Oct 13, 2015 by
At today’s events, there is no excuse for inadequate WiFi. Business events depend upon connections for trade shows, conventions, conferences, product launches, expositions, and corporate events, the exchange of information and ideas relies on emails, websites, social media exchanges, streaming video demonstrations, document downloads, and the whole wide world of the web. Lightning-fast Internet Facilitates Business Connections Average web users, sadly, become frustrated after a mere 3 secon...
Easy Event Technology to Boost Your ROI – Part 2
Oct 09, 2015 by
When it comes to tradeshows and other events that are important to increasing your business, the key to maximizing your return on investment is using tools and solutions that will support your specific goals.In Easy Event Technology to Boost Your ROI - Part 1 we discussed three technologies, Digital Signage, Apple iPad Stations, and Video Wall Displays, that are great for grabbing a potential customer’s attention.Gaining the attention of a potential customer is one specific event goal. Today...
How to Create Great Digital Signage Content at Your Next Event
Oct 06, 2015 by
Technology is an indispensable tool for increasing business and growing brand awareness. However, just like any other tool, technology is only as good as the people using it. When you are focused on an event and your goal is to grab the attention of potential customers you can put up the largest video screen there, but if you don’t bother to create effective, exciting content, the technology won’t have the positive impact you’re hoping for. One of the biggest mistakes companies make when...
Hyper-local: Location-Based Services Hype-Up Events
Oct 06, 2015 by
Location, location, location! What’s true for the real estate market is also true for businesses. With a mobile phone in nearly every attendee’s pocket, Event Planners are wise to tap into this unique technological opportunity—the chance to connect guests with content that is tailored specifically to their exact time and place. Location-based Content Boosts Conversions Real-time contextual marketing is becoming more mainstream and accepted each day, and for good reason. We’ve all had m...
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