The Benefits & Drawbacks of Virtual As long as I have been in the meeting business, virtual trade shows have been talked about as something that is just around the corner. Think about it: The ability to reach thousands of attendees from the comfort of their home or office computer, with minimal expense to the exhibitor. What a fantastic concept! Yet for all its talk and bluster, virtual trade shows have not taken off. Here are the primary benefits and drawbacks of virtual trade shows that w...