There are a myriad of reasons to use software—purpose-built software, i.e. not Excel spreadsheets or other makeshift business tools like Google Drive—to manage events. With so many options, though, it can be hard to decide which applications to use for what purpose. Here’s a rundown of event software categories, the problems they solve, and the real prize for an event planner: Event Registration Event registration software automates and simplifies a process that used to require mail-...
