Jun 22, 2016 by Michelle Bruno
There are a myriad of reasons to use software—purpose-built software, i.e. not Excel spreadsheets or other makeshift business tools like Google Drive—to manage events. With so many options, though, it can be hard to decide which applications to use for what purpose. Here’s a rundown of event software categories, the problems they solve, and the real prize for an event planner: Event Registration Event registration software automates and simplifies a process that used to require mail-...

Jun 21, 2016 by Michelle Bruno
Beacon technology in the event industry is picking up steam. While it was originally designed in conjunction with event mobile apps (and many providers still deploy beacons that way), it can also be implemented (sans app) using a wearable. Either way, beacons deliver actionable data, which can translate into more compelling customer experiences and revenue opportunities. Exhibitor App collects in-booth data; beacon readers placed around show area capture activities in common areas; everything i...

Jun 09, 2016 by Phil Dunn
If you’ve ever had to scale up an IT project on short notice, you’re probably familiar with the following dilemma. You need 100 laptops by month’s end, so you tap a national computer distributor for a big, juicy purchase. You’ll soon be the proud new owner of a mountain of equipment, you’ve delighted the distributor’s sales rep, and it seems like your staff is ready to sit down at the keyboards once the equipment arrives. (The project could be anything, really – like a major...

Jun 01, 2016 by Michelle Bruno
  The demand for large, visually stunning, and multi-functional displays for business is increasing. After all, we live in a content-driven, increasingly more sophisticated, global society in which the medium really is the message. That’s why choosing the right display for the right purpose is important. Here’s a brief primer on what to look for in large-screen displays and how to evaluate the options that are available. To ensure success at your meeting, there are factors you must to...