Sep 20, 2016 by Donna M. Autuori
How Does Your Trade Show Exhibit Compare To The Competition? Many trade show exhibitors lament the results they achieve after making a considerable investment in time, travel, lodging, and exhibition costs. While, in some cases, their failure to secure leads might fall on the rare inept organizer, most of the time, the responsibility lies with the exhibitor. What’s that expression? If you fail to plan, plan to fail. This holds true with trade shows, but planning doesn’t start and sto...

Sep 08, 2016 by Michelle Bruno
Nothing about event technology integration is clear-cut anymore. Sure, you can easily connect two databases so that, for example, when an association member registers for an event, he gets a member discount. But once you add a third application to the mix, such as the event mobile app (which might need to know that an attendee is both a member and a paid registrant in order to give him access to a VIP reception), things can get a little crazy. Here’s what you need to know. If all you want o...