Dec 14, 2016 by Donna M. Autuori
The post-event review is always important. It typically, however, doesn’t include any assessment relating to the use of event technology by sponsors and exhibitors. It should. Event technology can be a significant revenue stream for event organizers. This, however, requires more insight into how sponsors and exhibitors perceive the value and ROI they are deriving from their use of event technology. The best way to gain their feedback is through a survey. There is a science to effective ...

Dec 14, 2016 by Michelle Bruno
Every year, new event technologies and trends emerge. It’s easy to identify the apps and innovation that come into view. It’s more difficult to think about how to leverage them to plan better events. As always, 2016 was influenced as much by innovation from outside the event industry as it was by internal pain points from within the event industry. Let’s look back to see what 2016 event technology trends will shape the future of the events industry. Gamification Few event planners have n...

Dec 12, 2016 by Michelle Bruno
Very few technology companies start out as mega-companies. Many start out in garages, spare bedrooms or co-working spaces. The trade show equivalent of those kinds of spaces—where ideas flow freely, but the bathroom is down the hall—is the technology startup pavilion. And this year, at the annual IAEE (International Association of Exhibitions & Events) Expo! Expo! trade show, the tech startup pavilion was, as the name implies, buzzing with energy, but spare in accouterments. Here’s...