While adoption of event mobile apps has grown at meetings and conferences, getting attendees to use the apps is still a challenge. While a mobile-event app can't replace the most effective type of engagement at an event – face-to-face engagement – it can help to optimize it. Plus, apps typically monitor and measure the interaction, which can be a powerful benefit for annual events. Automate Classic Engagement Activities Q & A Sessions: Take, for example, the questio...
