Month: January 2017

Jan 18, 2017 by Michelle Bruno
  While adoption of event mobile apps has grown at meetings and conferences, getting attendees to use the apps is still a challenge.  While a mobile-event app can't replace the most effective type of engagement at an event – face-to-face engagement – it can help to optimize it. Plus, apps typically monitor and measure the interaction, which can be a powerful benefit for annual events. Automate Classic Engagement Activities Q & A Sessions: Take, for example, the questio...

Jan 18, 2017 by Michelle Bruno
Thanks to research that a number of leading groups conducted in 2016, exhibition organizers should feel pretty good about the coming year. As Real Gross Domestic Product (GDP) in the U.S. rises, the trade show industry is expected to grow with it. Spending on event technology will increase as more technology companies enter the market to address organizers’ ongoing challenges. Here’s a look at the growth numbers, operational obstacles, and what types of apps, platforms, and devices show ...

Jan 03, 2017 by Michelle Bruno
Beacon technology has become a solid performer for tracking the time, date, and location of an attendee. The information is used to understand attendee behaviors and preferences. In the next wave of event-beacon innovation, however, planners will use beacons to enhance the attendee experience. Journey tracking Even the most organized attendees can’t remember every place they visited during an event. But, beacons placed throughout a conference or trade show can help software do the rememberin...

Jan 03, 2017 by Michelle Bruno
  Charging stations for smartphones and other devices now come in all shapes and sizes. Planners love them because they’re highly sought-after amenities for event attendees that often pay for themselves through sponsorship revenue. But, to find the best fit between sponsor and charging station opportunity (they can be wrapped, branded, and interactive, for example), event organizers have to ask some specific questions of sponsors. What’s your budget? Because the distance between...