Mar 14, 2017 by Donna M. Autuori
Trade shows and conferences have come a long way from the fishbowl and printed pamphlet days. Today, exhibitors can choose from a wide range of leading-edge event technologies that foster lead capture, real-time engagement, data analytics, and branding with a capital “B”. The only problem is some marketers haven’t mastered the art of event technology and therefore are experiencing low returns on their trade show/conference investments. Why Event Technology Matters Most brands who parti...

Mar 07, 2017 by Michelle Bruno
There are a number of considerations beyond room size and lumens that event planners and AV companies have to contemplate when selecting a projector for an event. Think about the end result first and work backwards from there. What You Need to Know First: Before you pick a projector, you’ll need to answer a few questions. Use this list to start a discussion with your supplier. What is the Audience Size? If you’re planning a presentation to a small group of ten to twenty people, a bas...