Month: April 2017

Apr 19, 2017 by Donna M. Autuori
Even the best sales professionals can cite at least one sales faux pas they’ve made over the course of their career. Making the mistake is one thing. Knowing how to recover from a sales faux pas is another. It takes both strategy and courage. “Sales Faux Pas that Still Haunt Us” Early in my marketing career, I remember having a proposal meeting with a potential client in the direct mail business. The client was referred to me so the odds of securing the account were good. My proposal was...

Apr 19, 2017 by Michelle Bruno
Who doesn’t love a fast-moving onsite registration check-in line? For planners, it’s a badge of honor. For attendees, it’s a crucial time saver. At some large events, getting attendees through the line at the convention center quickly is nearly impossible. One way to speed up registration and check-in is to set up remote registration sites—in hotels, airports, mass transit stations, or anywhere. It requires some planning, but with the right equipment and process, it can transform the att...

Apr 19, 2017 by SmartSource
The show floor at ExhibitorLive 2017 was buzzing with technologies that wowed even this hard to impress consumer of technology. Holding my attention for more than 10 seconds is a tough sell unless you deliver an experience I can’t resist.  Here are my top picks from the show floor this year. Virtual Showrooms Why: Virtual showrooms are an excellent way for manufacturers of large products, think industrial manufacturing equipment, to compete on a show floor without having the expense and ri...