May 31, 2017 by Michelle Bruno
The technology that powers events produces a lot of data: demographic, behavioral, and historical, to name a few. But one category of data, the information delivered immediately after it’s collected—real-time data—has a value that sets it apart from any of its business-intelligence counterparts.  A real-time data strategy is dependent on technology. While the field is still evolving, there are a number of solutions available to help planners build a real-time information ecosystem toda...

May 30, 2017 by Lillian Taylor
Engagement is always the name of the game at trade shows and corporate events. If we can’t draw in a crowd, then what’s the point of being there? We recently gave an overview of our favorite new technologies to come out of March’s ExhibitorLive conference in Las Vegas. One of those technologies was the GameBuzz digital gaming platform, which we think is so exciting that it deserves a closer look. GameBuzz, the latest in gamification technology from StudioNorth, is a turnkey gaming syste...

May 17, 2017 by Michelle Bruno
Charging stations are one of the most in-demand amenities for conferences and events. After all, there are only so many wall outlets to go around and not every attendee brings a charging cable with them to the event. But, charging stations do much more than charge electronic devices. They add value in lots of settings. Charging stations – also referred to as charging kiosks, come in a variety of sizes and shapes (including secure lockers). They are equipped with all of the connectors needed...

May 17, 2017 by Donna M. Autuori
George Bernard Shaw once said, “There is no sincerer love than the love of food.” I am sure there are some people who would disagree, but not many. Food definitely speaks to most of us and can be a great draw at a trade show booth. The question is what is the right food to serve? And, what foods should you avoid having at your booth? Convention Halls Set Guidelines for Food in Booths In part, the answers to those questions rest in the regulations presented by the various trade show venues ...

May 17, 2017 by Michelle Bruno
Many exhibition organizers still thrive on selling traditional event sponsorships like banners and brownie breaks. But event technology is helping them expand the inventory of sponsorship offerings and reward sponsors with positive brand associations or data. Back when event technology really began to emerge, many organizers were apprehensive. They were nervous about the cost and the complexity, not to mention the fear that the technology might not even work. Nevertheless, sponsors helped ...