Month: August 2017

Aug 30, 2017 by Donna M. Autuori
Ever wonder just how much impact a single donation can have? When team members at SmartSource® Computer & Audio Visual Rentals (“SmartSource,” Hauppauge, NY, www.smartsourcerentals.com) decided to donate 25 laptops to Globetops (www.globetops.com) last year, that question may not have crossed their minds. Recently, however, the company learned just how valuable that donation was to so many. Globetops – Empowering Those in Need with Technology Globetops is a non-profit organizatio...

Aug 29, 2017 by Lillian Taylor
If you’re like most exhibitors, you probably devote a large part of your budget to printed product information and static graphics and signage to promote products at trade shows. Well, a new report by the Center for Exhibition Industry Research (CEIR) indicates your money is better spent elsewhere. Their 2017 Attendee Floor Engagement Study, Part I* found that a whopping 87% of exhibitors are still spending a significant portion of their resources on costly printed product collateral, whil...

Aug 29, 2017 by Michelle Bruno
A decade or more ago, the exchange of information between trade show exhibitors and attendees consisted of a mutual handing over of business cards and stuffing of the show tote bag with glossy brochures. It was an inefficient process that left many leads and sales on the table. Today, a full range of tools for a two-way (digital) exchange of information is available to exhibition participants. They make a brief meeting in the booth more productive and create a digital trail that helps exhibit...