Sep 13, 2017 by Danalynne Wheeler Menegus
By Danalynne Wheeler Menegus Corporate event marketing is a numbers game. Whether you’re hosting your own event, or exhibiting at someone else’s, it’s important to establish goals and objectives. It can be challenging in a corporate environment where there are multiple stakeholders investing time and budget into the same event. Be Explicit About Your Metrics As an event planner, how do you go about setting event objectives and goals? Are they measurable? Do you differentiate betwe...

Sep 13, 2017 by Michelle Bruno
The data is mounting that video content is popular, compelling, and highly motivational. It makes sense then that companies hosting corporate events would turn to video to deliver important messaging and enhance the attendee experience. But the process for delivering video across multiple devices can be challenging. Technical meeting and event production expert Brandt Krueger has some advice on best practices for deploying video at a corporate event. Matching the digital files with the devi...