SmartSource Rentals Blog

Month: October 2017

Best Practices: Event Staffing and Technology for ROI Tracking
Oct 31, 2017 by
Event marketing can occupy a substantial portion of a company’s overall marketing budget. So it’s important that the events be effective. A previous article in this series discussed establishing goals and objectives for corporate meetings and trade shows. This article focuses exclusively on the human resources and technology required to achieve the maximum return on investment from events. Get Buy-In From Sales Staff Event marketing and sales staffs need to work together to fully realize t...

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