Month: November 2017

Nov 16, 2017 by Michelle Bruno
Many conferences—especially those hosted by technology companies—provide product training for their attendees. Breakout sessions at these types of gatherings are more complicated than the freeform panel discussions or one-on-one interviews on a comfy sofa at non-technical meetings. They involve room setups and equipment that facilitates learning by actually doing. Here are the key things to keep in mind when designing a temporary training lab: Seating for comfort and elbow room ...

Nov 16, 2017 by Candy Adams
Have you ever heard somebody say when you’re planning your trade show exhibit, “Don’t worry about what you wear in your booth. It’s a trade show, not a fashion show!” In my stakeholder team meetings, I can easily plow through everything else on my agenda and reach consensus on the show strategy and tactics and then come to a screeching halt when the discussion comes to the exhibit staff “uniform.” So how do you get your staff to buy into a corporate look in your exhibit? The eas...

Nov 01, 2017 by Lisa Apolinksi
[embed]https://soundcloud.com/smartsource-936987538/pairing-booth-content-with-attendee-expectations[/embed] Click Link On Image to Hear Podcast RELATED ARTICLE FOLLOWS If you haven’t noticed yet, content is king, and our audiences are always searching for more. A recent infographic from The Word Pro shows that in just 60 seconds, 4 million posts are engaged with and liked, 300 hours of video are uploaded, and nearly 350,000 tweets are sent. Wow, that’s a lot of content engagement. Whe...