Year: 2019

Sep 18, 2019 by Lillian Taylor
We recently spotlighted projection screens and all that goes into choosing the ideal screen for your event. But of course, even the latest and greatest projection screen would be useless without the right projector.  So let’s take a look at what you need to know in order to choose a projector that will help increase engagement and elevate your next meeting or event presentation. Resolution A projector’s resolution is the color, clarity, and quality of the images it is capable of r...

Sep 09, 2019 by Cynthia Corona
For decades the AV industry has grown up around three basic marketplaces: trade shows and conferences; concerts and sporting events; and more recently experiential marketing events, like pop-up stores, road shows and national activation events. But there is a new marketplace on the frontier, one that is evolving so fast that only proven AV experts can compete, eSports. Esports, or electronic sports, is a billion-dollar baby born of the video gaming industry. It’s growing so fast and unexpec...

Sep 03, 2019 by Michelle Bruno
If leads are important to you—and what exhibitor doesn’t want more, qualified trade show leads—the SmartSource Lead Retrieval Solution is a great option for quickly and easily capturing and processing lead data. It’s time to retire manual lead capture. Every minute spent on lead data processing is a minute lost on making a sale. SmartSource offers hardware and software in a small, nimble device that uses the industry’s most powerful scanner. In less than three seconds, the device sc...

Aug 16, 2019 by Cynthia Corona
Gaming tournaments have been a great revenue boon for videogame developers and the venues that host them.  In 2017, esports captured a whole new territory in the world of digital entertainment when the audience size for esports tournaments surpassed the audience who watched all the NFL season’s games combined!  This prompted the business world to take note and sprouted a cottage industry of marketers, event planners and PR agencies that promise to deliver “the esports tournament event ...

Jul 11, 2019 by Lillian Taylor
With so much focus put on preparing high-quality content for a presentation, and pairing it with the right projector to deliver that content in the most impactful, effective way, the projection screen often becomes an afterthought. However, the screen is a crucial element in ensuring a visually compelling presentation. Here’s what you need to consider. Venue & Audience Size The size of your room will have a major impact on what screen you choose. For larger venues, you might opt...

Jul 08, 2019 by Michelle Bruno
When characterizing future business-to-business meetings, conferences and trade shows, a number of frameworks come to mind, including experiential, engagement-focused and personalized. While all three strategies are important, personalization is one that resonates most with attendees. Acknowledging customers and meeting their needs (sometimes unexpectedly) is a central tenet for business success. The following emerging technologies that empowers these key moments of personalization will shap...

Jun 19, 2019 by Michelle Bruno
Using basic booth design elements can lead you to a very clean and functional design—something two dimensional. But if you want to add another dimension, one offering light, movement and interactivity, SmartSource and ABCOM Technology Group have come together to offer a suite of the industry’s most innovative technology solutions. Made You Look The 27” Giant iTab kiosk (it comes in a 42” size also) looks like an oversized smartphone. It acts like one too. Featuring a native var...

May 22, 2019 by Lillian Taylor
For players and particularly for coders, writers, designers, and developers, gaming is serious business. Today’s gamers increasingly expect sophisticated, immersive experiences, making a developer’s hardware and software requirement quite robust. Some of the latest advances that are revolutionizing the gaming industry include face and voice recognition, gesture control, virtual reality with photorealistic graphics, and the ability to participate in real-time, multiplayer games regardless of ...

May 07, 2019 by Michelle Bruno
One could argue that the sole purpose of a trade show exhibit is to attract attention. To do that, booth designers rely on basics, such as furniture, walls, carpeting and graphics. Some also turn to mood-enhancing components, such as lighting, color and sound, to draw in, even motivate attendee prospects. One category of booth fittings straddles the line between booth infrastructure and aesthetics. The growing selection of light-emitting-diode or LED solutions can make a booth stand out from...

Apr 10, 2019 by Lillian Taylor
By their nature, industry events and trade shows offer a prime setting to engage audiences. You have a captive audience that’s already interested in what you have to offer. In fact, the Center for Exhibit Industry Research (CEIR) states that 99% of marketers believe trade shows offer unique value that other marketing mediums do not. But let’s face it, we’re all competing for attention on the trade show floor. So how do you make your exhibit stand out among a sea of other marketers who ...