Oct 30, 2019 by Lillian Taylor
We hear it all the time: today’s business leaders are expected to do more with less. That often means taking on more responsibility and producing better results with less staff, budget, and time. Luckily, there are a myriad of innovative technologies available to help them achieve these lofty expectations. Meetings – which have gained a reputation of being too lengthy, frequent, and unfocused – are one aspect of life in an office setting or at a trade convention that could use an efficienc...

Oct 25, 2019 by Michelle Bruno
General sessions are the stars of a conference—plenty of lights, camera and action. However, because they’re also an opportunity to reinforce a message or educate and motivate participants, it’s important to avoid being all show and no substance. Here’s how to pack a punch with purpose. Know your audience Before putting pencil to paper on a production blueprint, planners need to understand who the audience is. Demographics, such as age, gender and job title provide clues to what m...