The Audience response system (ARS) has been a fixture at events for decades. Before Smartphones and tablets, audience members used colored paper or numbered paddles to respond to presenter questions or vote. Today, software has replaced hand-raised objects as a more valuable, flexible and impactful way to connect with an audience. But using an ARS sparingly or only to collect simple responses is the definition of underutilization. There are better reasons to deploy an audience response syste...
