SmartSource Rentals Blog

Month: December 2019

3 Steps to Getting Your AV Budget Approved
Dec 27, 2019 by
Considering what’s at stake, the budget approval process can sometimes be stressful. You want to roll out the most successful and impressive event possible given your budget parameters. One of the first steps to reaching this goal is getting your audio-visual budget approved. Here are three steps you should take to ensure a favorable outcome. Do your background research As with anything in life, nothing worth having comes easy, and high-quality event audio-visual is no exception. W...
Event Tech Outlook: What to Expect in 2020
Dec 23, 2019 by
As we set out to embark on a new decade, we look forward to a year filled with technological advancements that promise to make our events even more personalized, interactive, and engaging than ever before. The latest buzz surrounding fully immersive experiences made possible through multisensory stimulation and the creation of mixed reality environments will continue to gain traction in 2020. Here are some of our predictions for the tech trends the event industry can expect in the coming year. ...
2019 in Review: The Year’s Hottest Event Tech Trends
Dec 16, 2019 by
Here we are, on the verge of wrapping up not only 2019, but an entire decade loaded with technological innovation. Event tech has certainly evolved over the last decade. The first iPad was released back in 2010, which is when event planners were just starting to make use of wireless handheld devices to simplify audience participation. Projection screens were also just coming into their own at that time, though certainly not with the advanced capabilities of today’s screens. Fast forward to...
Expo! Expo! 2019: Fewer Event Tech Companies, But Lots of Innovation
Dec 12, 2019 by
Another Expo! Expo!, the annual conference and exhibition of the International Association of Exhibitions and Events, has come and gone. The “Show of Shows” was held December 3-5 in Las Vegas at the Mandalay Bay Resort and Casino. The annual event epitomized where event technology finds itself as 2019 comes to a close. Digital attendee marketing is coming of age Not long ago, the attendee-marketing stack was dominated by traditional tools, such as email, direct mail, and print adve...
The Business Case For Multisensory Booth Design
Dec 06, 2019 by
There is science behind the benefits of designing a booth display that delivers sensory experiences five different ways: sight, smell, hearing, taste, touch. Engaging some or all of the senses focuses an individual’s attention, evokes strong emotions, and calls to mind pleasant memories (think Grandma’s fresh baked cookies). Exhibition displays also have important work to do: influence a sale, educate attendees, and deliver brand messaging. There is evidence that multisensory booth desig...
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