Feb 23, 2021 by SmartSource
In the new age of virtual and hybrid experiences, attendees are still looking to be educated, inspired, and motivated. On the flip side, exhibitors and sponsors are still looking to reach attendees and trying to determine how to best maximize their event investments. Now, more than ever, you need to differentiate your experience by adding value for your attendees, sponsors, and exhibitors. And you may be asking yourself, what price is right? First things first, understand your audience, spons...

Feb 10, 2021 by SmartSource
Event organizers and planners were thrust into the unfamiliar territory of virtual and hybrid events in 2020. Most had to rise to the challenge very quickly with internal resources. In doing so, many realized that they needed an external partner to take the production planning and technology burden off their shoulders.   Platforms are not events; events require coordination and people working behind the scenes with the goal of delivering your message and bringing people together. The bi...