Everyone wants to grow their events and when used properly, LinkedIn can help you make more connections and provide Top of Mind Awareness (TOMA) about you, your organization and events. How? Here are five easy ways to reach new audiences for your next meeting or event:
Tip #1: Make sure everyone in your organization has a complete and active personal profile and are connected to the LinkedIn Company page.
From a credibility standpoint, it is important that all employees in your organization have a personal profile complete with photo, experience, and fresh status information.
Easy Way to Get Started: Have one person in the company post something new about your event, organization or industry on the company page and have everyone share it on their personal profile. It helps attendees find you and the organization, and helps bring the message to thousands of contacts.
Tip #2: Make it easy to be found.
Optimizing your profile is the key. Figure out the keywords your prospective attendees will use when searching for your event. Keywords on LinkedIn are a little different than your website. On LinkedIn, attendees are looking for a person or organization by the name of the organization or your name. To make sure they have the right person, use the following words in your professional headline: "meeting planner" or "your title" or "your company". Use the keywords that your ideal prospects will be searching for.
Easy Way to Get Started: When you edit your professional headline, click on "what other people in the industry are using" as a guidepost.
Tip #3: Give Individuals a Reason to Connect With You.
It’s not enough to just show up in the search results. Here are three reasons they are more likely to connect with you:
- Your professional headline and picture compel them to click on your profile. Make certain you have a photo! Without one, they are less likely to make the connection.
- Make sure you have a LinkedIn company page and that you are connected to it. Without this connection, it says you and your organization may not be legitimate.
- Post value-driven content about your meeting, conference, or industry once a day.
Easy Way to Get Started: Within 24 hours after a meeting or networking event, enter the individuals you met into LinkedIn and request a connection.
Tip #4: Make Your Summary Strong.
Now that a prospective connection has landed on your profile, it needs to speak to their needs. Here are some tips:
- Make sure your summary section is well written.
- Be sure it speaks directly to your ideal attendee and positions your credibility in the industry.
- End your summary section with a call to action. Ask the person to register for your conference, go to your website or email you for more information.
Easy Way to Get Started: Work the top 10 search words for your event into your summary section.
Tip #5: Grow Your Network and Join Groups.
You are limited to who can find you in the search results based on the number of people in your network. You will only show up in the search results of your first-, second- and third-level connections, and the groups you belong to.
Easy Way to Get Started: Once a week, answer a question posed in one of your groups. It will enhance your credibility and start to position you as a thought leader in the industry.