6 Secrets to Creating Memorable Events
Jan 06, 2012 by DeDe Mulligan

memorableEvery event planner wants their attendees to talk and remember their event for many months, and even years, after the meeting is long over. And for all the right reasons — not the wrong ones.

The Wedding Planning Institute
has come up with their "A6 Formula" for event success, which is listed below, and I have added some additional ideas to make your event extra special and memorable.

Anticipation

  • Spend time making your invitation very intriguing. Send the sample invitation to 20 people and get their feedback. Ask a simple question: Is this invitation enough to get you to the event? If it is not, keep tweaking it until it is right.
  • Use Social Media to get people excited about the event. Tweet every day something new, ask questions, and/or send out speaker information. Have a contest.
  • Set up a blogging schedule and invite guest bloggers to write for you.  

Arrival

  • If the event location is hard to find, send out maps with the invitation. Make sure the address comes up on a GPS system. 
  • Specify parking instructions and if you can manage it in the budget, offer valet parking. 
  • Decorate the entrance as well as the meeting room. 
  • Have ambassadors or greeters at the registration area ready to greet and welcome attendees. 

Atmosphere

Appetite

  • In most cultures, food is the major focus of social gatherings, and meetings and events are not an exception to this rule. Great food and service will be remembered for a long time to come. Hire a caterer that provides both.
  • Consider a caterer who brings creative ideas and resources to the food presentation, perhaps making it even part of the decor.  

Amusement

  • Have a segment of your meeting dedicated to fun whether it be a motivational speaker, comedian, dancing, or creative networking techniques. 
  • Provide a gaming option during breaks. Rent iPads with games installed on them and create a contest among attendees. Rent Plasma Displays with Wii Consoles for team competitions, during breaks. 
  • Hire a walking magician if you anticipate long registration lines to keep the attendees amused. 

Appreciation

  • Let your attendees know they are appreciated by providing them with a thank-you bag or favor at the end of the event.
  • Ask for business cards and raffle off a desirable and valuable gift at the end of the meeting day. 
  • Have ambassadors available to personally thank attendees for coming to the event. 

AV Event Solutions can provide you with state-of-the-art interactive technology tool rentals to make your event really stand out with every attendee. Give them a call today and speak to an experienced account executive!

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