SmartSource Rentals Blog

Category: AV Event Solutions

Exhibition Tactics – Do This Not That
Aug 29, 2017 by
If you’re like most exhibitors, you probably devote a large part of your budget to printed product information and static graphics and signage to promote products at trade shows. Well, a new report by the Center for Exhibition Industry Research (CEIR) indicates your money is better spent elsewhere. Their 2017 Attendee Floor Engagement Study, Part I* found that a whopping 87% of exhibitors are still spending a significant portion of their resources on costly printed product collateral, whil...
Technology Stack. What Is It and Why Do You Need It?
Jul 25, 2017 by
The term “technology stack” can have several meanings. It is both a descriptor and a tool that event planners can use to understand the role that specific technologies play in their events. Visualizing a technology stack can help planners make better technology decisions, address challenges, and save money. What is a technology stack? A technology stack, sometimes called a solution stack or software stack, can refer to all of the components needed to make a system work.  An event website,...
Top Engagement Technologies of ExhibitorLive
Apr 19, 2017 by
The show floor at ExhibitorLive 2017 was buzzing with technologies that wowed even this hard to impress consumer of technology. Holding my attention for more than 10 seconds is a tough sell unless you deliver an experience I can’t resist.  Here are my top picks from the show floor this year. Virtual Showrooms Why: Virtual showrooms are an excellent way for manufacturers of large products, think industrial manufacturing equipment, to compete on a show floor without having the expense and ri...
How to Select The Best Projector For Your Event
Mar 07, 2017 by
There are a number of considerations beyond room size and lumens that event planners and AV companies have to contemplate when selecting a projector for an event. Think about the end result first and work backwards from there. What You Need to Know First: Before you pick a projector, you’ll need to answer a few questions. Use this list to start a discussion with your supplier. What is the Audience Size? If you’re planning a presentation to a small group of ten to twenty people, a bas...
Technologies for An ADA Friendly Event
Feb 07, 2017 by
According to the Centers for Disease Control and Prevention (CDC), 53 million adults in the U.S. have a disability. Many attend and participate in trade shows, conferences, and other events with the expectation of an ADA friendly event environment. Fortunately, there has been considerable progress on this front, such that accessible meetings are now a goal for meeting planners where once they weren’t. Through the efforts of such organizations as the ADA National Network Centers, there is more ...
Is Your Trade Show Technology Integrated? It Should be
Oct 16, 2016 by
Here’s a reality check. Most trade show exhibitors are not technology integration specialists. While you may be able to connect a Bluetooth device with your PC, integrating trade show technology can be daunting. Yet, integrating technology is exactly what's required to recoup costs and get the full benefit of the technology that makes an exhibit competitive in the trade show environment. How to Integrate Trade Show Technology? The answer is easier than you think. Hire an expert. Of course ...
How to Select the Best Lighting for Meetings
Oct 03, 2016 by
Light plays an important role in all types of meetings. Whether it comes from traditional fixtures, bulbs that can almost match Pantone colors, computer-controlled consoles, or moving-head projectors, the impact of light on an event can be profound. Knowing what the options are and having a basic understanding of the different types of equipment available can help planners design both memorable and highly effective events.   Transforming a ballroom from daytime classroom to evening nightclub...
What’s Your Trade Show Performance Score?
Sep 20, 2016 by
How Does Your Trade Show Exhibit Compare To The Competition? Many trade show exhibitors lament the results they achieve after making a considerable investment in time, travel, lodging, and exhibition costs. While, in some cases, their failure to secure leads might fall on the rare inept organizer, most of the time, the responsibility lies with the exhibitor. What’s that expression? If you fail to plan, plan to fail. This holds true with trade shows, but planning doesn’t start and sto...
How to Choose a Large Display for Business
Jun 01, 2016 by
  The demand for large, visually stunning, and multi-functional displays for business is increasing. After all, we live in a content-driven, increasingly more sophisticated, global society in which the medium really is the message. That’s why choosing the right display for the right purpose is important. Here’s a brief primer on what to look for in large-screen displays and how to evaluate the options that are available. To ensure success at your meeting, there are factors you must to...
Summer Series Part 3: How to Use Video Walls at Outdoor Events
May 25, 2016 by
Video walls aren’t only used indoors during conferences, trade shows, or business meetings. They’re highly effective outdoors too. But creating video walls outside in the elements and sunlight in temporary settings like festivals, concerts, or sporting events requires more than hauling monitors out of the office and onto the fairway. With the right technology, event producers and participants can achieve some amazing results projecting their content onto video walls made for the outdoors. ...
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