SmartSource Rentals Blog

Category: Business Event Planning Ideas

Dedicated Service is the Key to a Successful Event
Feb 08, 2018 by
When you envision a successful event, you might imagine an audience captivated by brilliant speakers touting the benefits of your cutting-edge product line, supported by bold presentations delivered via the latest technology in a setting that’s been carefully curated to inspire guests and make them feel like they’re a part of something special. Such an event is certainly possible, but not without a decent budget and several months of exhaustive planning by a team of highly experienced profe...
Event Trends: Yes! Flowers are Affordable Again
Dec 06, 2017 by
Event Trends:    Yes! Flowers are Affordable Again Flowers can bring warmth and visual appeal to even the dullest event space through color and texture.   Combined with lighting and sound, flowers can help evoke nostalgia or influence mood. This is especially true during the holiday season, when the scents of winter can be assembled into stunning seasonal bouquets. But floral arrangements and centerpieces have been low on the priority list for most meeting planners because of cost. It’s...
3 Last-Minute Tips for Planning Your Company Holiday Party
Dec 06, 2017 by
You’re almost there. The venue is booked, the menu is set, the invites have gone out. Now all that is left to do is wait for the big night, right? Wrong! Here are three tips to make sure your bases are covered and to help give your party the modern elements every event needs to be successful. Tip #1 – An Open Bar is Not Entertainment Have you thought about entertainment? I don’t mean the DJ or open bar. I mean the toasts, the accolades, and the boss taking center stage and speaking w...
Technology Checklist: Training Lab Breakout Session
Nov 16, 2017 by
Many conferences—especially those hosted by technology companies—provide product training for their attendees. Breakout sessions at these types of gatherings are more complicated than the freeform panel discussions or one-on-one interviews on a comfy sofa at non-technical meetings. They involve room setups and equipment that facilitates learning by actually doing. Here are the key things to keep in mind when designing a temporary training lab: Seating for comfort and elbow room ...
Organize Content in Your Booth for Higher Engagement
Nov 01, 2017 by
[embed]https://soundcloud.com/smartsource-936987538/pairing-booth-content-with-attendee-expectations[/embed] Click Link On Image to Hear Podcast RELATED ARTICLE FOLLOWS If you haven’t noticed yet, content is king, and our audiences are always searching for more. A recent infographic from The Word Pro shows that in just 60 seconds, 4 million posts are engaged with and liked, 300 hours of video are uploaded, and nearly 350,000 tweets are sent. Wow, that’s a lot of content engagement. Whe...
Best Practices: Event Staffing and Technology for ROI Tracking
Oct 31, 2017 by
Event marketing can occupy a substantial portion of a company’s overall marketing budget. So it’s important that the events be effective. A previous article in this series discussed establishing goals and objectives for corporate meetings and trade shows. This article focuses exclusively on the human resources and technology required to achieve the maximum return on investment from events. Get Buy-In From Sales Staff Event marketing and sales staffs need to work together to fully realize t...
Setting Event Objectives For ROI Reporting
Sep 13, 2017 by
By Danalynne Wheeler Menegus Corporate event marketing is a numbers game. Whether you’re hosting your own event, or exhibiting at someone else’s, it’s important to establish goals and objectives. It can be challenging in a corporate environment where there are multiple stakeholders investing time and budget into the same event. Be Explicit About Your Metrics As an event planner, how do you go about setting event objectives and goals? Are they measurable? Do you differentiate betwe...
How to Deploy Video Content
Sep 13, 2017 by
The data is mounting that video content is popular, compelling, and highly motivational. It makes sense then that companies hosting corporate events would turn to video to deliver important messaging and enhance the attendee experience. But the process for delivering video across multiple devices can be challenging. Technical meeting and event production expert Brandt Krueger has some advice on best practices for deploying video at a corporate event. Matching the digital files with the devi...
Are Business Cards Still Relevant?
Aug 29, 2017 by
A decade or more ago, the exchange of information between trade show exhibitors and attendees consisted of a mutual handing over of business cards and stuffing of the show tote bag with glossy brochures. It was an inefficient process that left many leads and sales on the table. Today, a full range of tools for a two-way (digital) exchange of information is available to exhibition participants. They make a brief meeting in the booth more productive and create a digital trail that helps exhibit...
Tech for B2C Cashless Sales on the Exhibit Floor
Jul 26, 2017 by
Attendees at B2C trade shows want to buy products right there on the show floor. With the right technology you can make cashless sales a breeze. According to a new report by the Center for Exhibition Industry Research (CEIR)*, 57% of attendees can’t resist the opportunity to make on-premises product purchases. The downside? Only 19% of exhibitors have the technology to provide an in-booth shopping experience. So how can you facilitate on-premises selling? There are two avenues association...

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