Nov 01, 2017 by Lisa Apolinksi
[embed]https://soundcloud.com/smartsource-936987538/pairing-booth-content-with-attendee-expectations[/embed] Click Link On Image to Hear Podcast RELATED ARTICLE FOLLOWS If you haven’t noticed yet, content is king, and our audiences are always searching for more. A recent infographic from The Word Pro shows that in just 60 seconds, 4 million posts are engaged with and liked, 300 hours of video are uploaded, and nearly 350,000 tweets are sent. Wow, that’s a lot of content engagement. Whe...

Oct 31, 2017 by Danalynne Wheeler Menegus
Event marketing can occupy a substantial portion of a company’s overall marketing budget. So it’s important that the events be effective. A previous article in this series discussed establishing goals and objectives for corporate meetings and trade shows. This article focuses exclusively on the human resources and technology required to achieve the maximum return on investment from events. Get Buy-In From Sales Staff Event marketing and sales staffs need to work together to fully realize t...

Sep 13, 2017 by Danalynne Wheeler Menegus
By Danalynne Wheeler Menegus Corporate event marketing is a numbers game. Whether you’re hosting your own event, or exhibiting at someone else’s, it’s important to establish goals and objectives. It can be challenging in a corporate environment where there are multiple stakeholders investing time and budget into the same event. Be Explicit About Your Metrics As an event planner, how do you go about setting event objectives and goals? Are they measurable? Do you differentiate betwe...

Sep 13, 2017 by Michelle Bruno
The data is mounting that video content is popular, compelling, and highly motivational. It makes sense then that companies hosting corporate events would turn to video to deliver important messaging and enhance the attendee experience. But the process for delivering video across multiple devices can be challenging. Technical meeting and event production expert Brandt Krueger has some advice on best practices for deploying video at a corporate event. Matching the digital files with the devi...

Aug 29, 2017 by Michelle Bruno
A decade or more ago, the exchange of information between trade show exhibitors and attendees consisted of a mutual handing over of business cards and stuffing of the show tote bag with glossy brochures. It was an inefficient process that left many leads and sales on the table. Today, a full range of tools for a two-way (digital) exchange of information is available to exhibition participants. They make a brief meeting in the booth more productive and create a digital trail that helps exhibit...

Jul 26, 2017 by Lillian Taylor
Attendees at B2C trade shows want to buy products right there on the show floor. With the right technology you can make cashless sales a breeze. According to a new report by the Center for Exhibition Industry Research (CEIR)*, 57% of attendees can’t resist the opportunity to make on-premises product purchases. The downside? Only 19% of exhibitors have the technology to provide an in-booth shopping experience. So how can you facilitate on-premises selling? There are two avenues association...

Jul 25, 2017 by Michelle Bruno
The term “technology stack” can have several meanings. It is both a descriptor and a tool that event planners can use to understand the role that specific technologies play in their events. Visualizing a technology stack can help planners make better technology decisions, address challenges, and save money. What is a technology stack? A technology stack, sometimes called a solution stack or software stack, can refer to all of the components needed to make a system work.  An event website,...

May 17, 2017 by Michelle Bruno
Charging stations are one of the most in-demand amenities for conferences and events. After all, there are only so many wall outlets to go around and not every attendee brings a charging cable with them to the event. But, charging stations do much more than charge electronic devices. They add value in lots of settings. Charging stations – also referred to as charging kiosks, come in a variety of sizes and shapes (including secure lockers). They are equipped with all of the connectors needed...

May 17, 2017 by Donna M. Autuori
George Bernard Shaw once said, “There is no sincerer love than the love of food.” I am sure there are some people who would disagree, but not many. Food definitely speaks to most of us and can be a great draw at a trade show booth. The question is what is the right food to serve? And, what foods should you avoid having at your booth? Convention Halls Set Guidelines for Food in Booths In part, the answers to those questions rest in the regulations presented by the various trade show venues ...

Apr 19, 2017 by SmartSource
The show floor at ExhibitorLive 2017 was buzzing with technologies that wowed even this hard to impress consumer of technology. Holding my attention for more than 10 seconds is a tough sell unless you deliver an experience I can’t resist.  Here are my top picks from the show floor this year. Virtual Showrooms Why: Virtual showrooms are an excellent way for manufacturers of large products, think industrial manufacturing equipment, to compete on a show floor without having the expense and ri...