SmartSource Blog

Category: Business Event Planning Ideas

The Best Meeting Planners Pay Attention to Learning Styles
Apr 08, 2016 by
If you are holding a corporate training session or a conference with hundreds of attendees, it is best to recognize that individuals learn and carry away the information in different ways. Today’s blog post will address Neil Fleming's Visual, Aural, Read/Write and Kinesthetic (VARK) model and the tools you can use to drive home a crystal clear understanding of the content.   4 Learning Styles   Visual Visual learning is a style in which content is associated with images. According ...
7 Tips and Tricks to Keep Your AV Budget Under Control
Apr 04, 2016 by
The budgeting process is probably the least favorite part of a meeting planner’s job, but it is an essential part of the job. Ironically, the more time and effort that is put into the planning phase, allows for less time spent on explaining budget overruns to your board and/or boss. Here are seven tips for building a better AV budget from start to finish.   AV Budgeting Tips and Tricks   Review your event history. Look at your actual audio visual costs and your post-event notes f...
Follow These Strategies to Better Engage Event Attendees
Mar 22, 2016 by
Interaction + Fun = Participation   Every conference I have ever attended strived to be the best, better than last years and better than the competition. Even though the conferences had great motivational speakers, the message was many times lost – even just a few days after the event. Why? Because they were not speaking to me about my work challenges, I could not apply anything concrete from their advice. What can you do to make sure this doesn’t happen at your next conference? For s...
Creating a Product Launch to Remember
Mar 14, 2016 by
A product launch is a critical time for any business. These sensitive events are the big reveal after months or—more likely—YEARS of research and development. Not only is a product launch the debut of an item, offering, or service, but these events are deeply intertwined with a company’s image and branding. The company speaks about the product, but the product also speaks volumes about the company, while—ideally—vast numbers of your target audience are watching, listening, and learning...
Wonder What a Perfect Meeting Looks Like? Wonder No More!
Feb 26, 2016 by
Structure, Sustainability and a Touch of Health   Think about the last several meetings, conferences or events you attended. Can you remember a meeting that you loved? One that you felt connected and part of something larger than the event itself? If so, then you attended “the perfect meeting”. According to Successful Meetings, this type of event is composed of three key elements: Good Meeting Structure Green Practices and Healthy Choices Today, we will explore all three and let ...
The Smartphone Generation of Meeting Attendees
Feb 13, 2016 by
Crossing Over into the Technological Divide While it has been highly touted and written about that the next generation of meeting attendees (Gen Y) are running the show on meeting demands, Futurist Mike Walsh disagrees. He stated in his presentation before PCMA, it is the smartphone generation that is going to shape our meetings and events and I whole-heartedly agree. For example, my 76-year-old mother and my 13-year old nephew are equally active on Facebook and both have smartphones, while my ...
Thinking Outside the BOX for Trade Show Event Tech
Jan 26, 2016 by
Trade show exhibitors and event planners are perpetually looking for fresh ways to promote their business, products, services and ideas. Businesses are always in need of unique ways to distinguish themselves from the competition and help draw a crowd off the showroom floor. Industry professionals know that the success of trade show exhibits often relies on technology—from the basics of sound, lighting, and lead retrieval, and moving up to leading-edge event technology that sets new standards. ...
Why Outsourcing AV Can Be a Sure Budget Bet
Jan 21, 2016 by
The Skinny on In-House vs. Outside Vendors   As a meeting planner, it may seem like a logical and easy choice to go with the in-house AV provider. After all, your convention center contact or hotel sales staff have confidence in their ability to pull off your event, why shouldn’t you? However, there may be some “gotchas” when it comes to dealing with the preferred in-house providers and, whether you are planning the first company conference or the hundredth, knowing the true facts a...
Getting the Most Out of Audience Response Systems
Jan 19, 2016 by
With Today’s technology, everything is about “instant.” We access information instantly, communicate in a flash anywhere in the world, and we can find out in real time what our audience is thinking and what they care about. Tapping into that “instant” ability is part of creating and running a successful trade show, conference, or corporate event. If you are running or presenting at an event, you are always looking for ways to boost attendee engagement and audience participation. Audie...
Trade Show Booth Technology Tips for 2016
Jan 12, 2016 by
With 2016 now upon us, it’s time to take a look at tech ideas and tips that you can use for your trade show booth to get the most engagement and best ROI this year. You may, or may not, already know which industry shows you will be attending this year. But even if you haven’t made your final list yet, the most important thing you can ask yourself before you commit to any booth design, or technology, is this: What technology did you use last year in your exhibits and how did it work for you...
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