SmartSource Rentals Blog

Category: Event Management

Top 10 Ways to Efficiently Rein in Your Meeting Spend
Aug 08, 2018 by
Ten Tips for Saving Money on Meetings Your annual conference is several months away, yet you are already feeling the pressure from management to reexamine the financials, one more time. In my twenty years of experience in this arena, here are ten creative methods anyone can use to keep their event investments in check. Review Last Year's Expenses and Cut at Least One Item by 10-15 Percent. Rank Order Your Expenses and Remove the Last Item. Identify General Budget Ranges and Sha...
Best Practices: Event Staffing and Technology for ROI Tracking
Oct 31, 2017 by
Event marketing can occupy a substantial portion of a company’s overall marketing budget. So it’s important that the events be effective. A previous article in this series discussed establishing goals and objectives for corporate meetings and trade shows. This article focuses exclusively on the human resources and technology required to achieve the maximum return on investment from events. Get Buy-In From Sales Staff Event marketing and sales staffs need to work together to fully realize t...
Are Business Cards Still Relevant?
Aug 29, 2017 by
A decade or more ago, the exchange of information between trade show exhibitors and attendees consisted of a mutual handing over of business cards and stuffing of the show tote bag with glossy brochures. It was an inefficient process that left many leads and sales on the table. Today, a full range of tools for a two-way (digital) exchange of information is available to exhibition participants. They make a brief meeting in the booth more productive and create a digital trail that helps exhibit...
Tech for B2C Cashless Sales on the Exhibit Floor
Jul 26, 2017 by
Attendees at B2C trade shows want to buy products right there on the show floor. With the right technology you can make cashless sales a breeze. According to a new report by the Center for Exhibition Industry Research (CEIR)*, 57% of attendees can’t resist the opportunity to make on-premises product purchases. The downside? Only 19% of exhibitors have the technology to provide an in-booth shopping experience. So how can you facilitate on-premises selling? There are two avenues association...
Technologies To Track Your Event in Real Time
May 31, 2017 by
The technology that powers events produces a lot of data: demographic, behavioral, and historical, to name a few. But one category of data, the information delivered immediately after it’s collected—real-time data—has a value that sets it apart from any of its business-intelligence counterparts.  A real-time data strategy is dependent on technology. While the field is still evolving, there are a number of solutions available to help planners build a real-time information ecosystem toda...
Best Practices: Offer Event Sponsorships That Give Back
May 17, 2017 by
Many exhibition organizers still thrive on selling traditional event sponsorships like banners and brownie breaks. But event technology is helping them expand the inventory of sponsorship offerings and reward sponsors with positive brand associations or data. Back when event technology really began to emerge, many organizers were apprehensive. They were nervous about the cost and the complexity, not to mention the fear that the technology might not even work. Nevertheless, sponsors helped ...
How To Set Up Remote Registration For A Conference
Apr 19, 2017 by
Who doesn’t love a fast-moving onsite registration check-in line? For planners, it’s a badge of honor. For attendees, it’s a crucial time saver. At some large events, getting attendees through the line at the convention center quickly is nearly impossible. One way to speed up registration and check-in is to set up remote registration sites—in hotels, airports, mass transit stations, or anywhere. It requires some planning, but with the right equipment and process, it can transform the att...
Mistakes to Avoid When Ordering Event Technologies
Mar 14, 2017 by
Trade shows and conferences have come a long way from the fishbowl and printed pamphlet days. Today, exhibitors can choose from a wide range of leading-edge event technologies that foster lead capture, real-time engagement, data analytics, and branding with a capital “B”. The only problem is some marketers haven’t mastered the art of event technology and therefore are experiencing low returns on their trade show/conference investments. Why Event Technology Matters Most brands who parti...
Technologies for An ADA Friendly Event
Feb 07, 2017 by
According to the Centers for Disease Control and Prevention (CDC), 53 million adults in the U.S. have a disability. Many attend and participate in trade shows, conferences, and other events with the expectation of an ADA friendly event environment. Fortunately, there has been considerable progress on this front, such that accessible meetings are now a goal for meeting planners where once they weren’t. Through the efforts of such organizations as the ADA National Network Centers, there is more ...
Next Gen Beacon Applications
Jan 03, 2017 by
Beacon technology has become a solid performer for tracking the time, date, and location of an attendee. The information is used to understand attendee behaviors and preferences. In the next wave of event-beacon innovation, however, planners will use beacons to enhance the attendee experience. Journey tracking Even the most organized attendees can’t remember every place they visited during an event. But, beacons placed throughout a conference or trade show can help software do the rememberin...
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