SmartSource Rentals Blog

Category: Event Management

Next Gen Beacon Applications
Jan 03, 2017 by
Beacon technology has become a solid performer for tracking the time, date, and location of an attendee. The information is used to understand attendee behaviors and preferences. In the next wave of event-beacon innovation, however, planners will use beacons to enhance the attendee experience. Journey tracking Even the most organized attendees can’t remember every place they visited during an event. But, beacons placed throughout a conference or trade show can help software do the rememberin...
How to Optimize CEU Tracking With Beacons
Nov 30, 2016 by
There are many ways to track attendees for continuing education units (CEU) during conferences. While the process begins with recording when attendees enter and exit a presentation, it ends with the actual issuance of the credit. Of all the methods being used, using wearable beacons to optimize CEU tracking has benefits and capabilities that other systems don’t.  Traditional CEU Tracking (Without Beacons) [caption id="attachment_903378" align="alignright" width="444"] Manually tracking doze...
Best Use Scenarios for Beacon and RFID at Events
Oct 16, 2016 by
Bluetooth Low-Energy beacon and radio frequency identification (RFID) technologies are both used to leverage and report an attendee’s location. But, because of their various strengths and weaknesses, they aren’t interchangeable as options for many common event use cases. Making sure that the best technology is used in specific scenarios helps planners achieve the best results. Best Use for Beacons: Content distribution. A beacon-enabled mobile phone application is the only scenario in ...
Is Your Trade Show Technology Integrated? It Should be
Oct 16, 2016 by
Here’s a reality check. Most trade show exhibitors are not technology integration specialists. While you may be able to connect a Bluetooth device with your PC, integrating trade show technology can be daunting. Yet, integrating technology is exactly what's required to recoup costs and get the full benefit of the technology that makes an exhibit competitive in the trade show environment. How to Integrate Trade Show Technology? The answer is easier than you think. Hire an expert. Of course ...
How to Speed Up and Streamline Event Check-In
Oct 03, 2016 by
Long lines at registration check-in—a source of frustration for meeting planners the world over—can be a thing of the past. Advances in badge printing, check-in, and cloud-based software have streamlined what used to be a huge drag on the attendee experience. Here’s what’s happening at business events across the country and a glimpse into what the future holds for your guests. If printing an attendee badge is required, high-speed badge printers connected wirelessly to barcode scanners...
Boost Trade Show ROI with Event Technology
Oct 03, 2016 by
In its latest study of trade shows, conventions, and conferences in the U.S., titled The Economic Significance of Meetings to the U.S. Economy,” Pricewaterhouse Coopers (January 2014) reported that there were 284,600 meetings in the U.S. with a total of 87 million attendees. These events contributed $115 billion to the nation’s GDP. What about the exhibitors? How much did their participation in these events contribute to the bottom line? There are many variables, but one factor that is he...
Innovations in Lead-Capture Technology
Aug 11, 2016 by
Lead-capture devices and software have come a long way in the past five years. Planners can access lead retrieval devices and software through event registration vendors, full-service rental companies, and mobile conference guide developers. There are lots of options and new capabilities available. Here’s what you need to know. The basic hardware for scanning a badge—whether the badge contains a magstripe, 1-D or 2-D bar code, or RFID tag—is primarily manufactured by two companies and m...
Primer: Event Management Software
Jun 22, 2016 by
There are a myriad of reasons to use software—purpose-built software, i.e. not Excel spreadsheets or other makeshift business tools like Google Drive—to manage events. With so many options, though, it can be hard to decide which applications to use for what purpose. Here’s a rundown of event software categories, the problems they solve, and the real prize for an event planner: Event Registration Event registration software automates and simplifies a process that used to require mail-...
Event Beacon Technology for Better Decision Making & Revenue Growth
Jun 21, 2016 by
Beacon technology in the event industry is picking up steam. While it was originally designed in conjunction with event mobile apps (and many providers still deploy beacons that way), it can also be implemented (sans app) using a wearable. Either way, beacons deliver actionable data, which can translate into more compelling customer experiences and revenue opportunities. Exhibitor App collects in-booth data; beacon readers placed around show area capture activities in common areas; everything i...
Best Practices: Mobile Apps as a Revenue Generator
Jan 26, 2016 by
Know your audience. This old-school marketing adage is at the heart every planning decision made at the 50 fastest growing events and conferences. From venue location to dinner menus, top meeting planners rely on a deep understanding of their attendee’s tastes when making big ticket decisions. But did you know that a deep understanding of your attendee’s behavior could translate into revenue dollars for your event? Here is how it works. Consumer behavior is a key driver behind trends. Tre...
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