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Category: Event ROI

Best Practices: Measuring Event Technology Post-Show
Dec 14, 2016 by
The post-event review is always important. It typically, however, doesn’t include any assessment relating to the use of event technology by sponsors and exhibitors. It should. Event technology can be a significant revenue stream for event organizers. This, however, requires more insight into how sponsors and exhibitors perceive the value and ROI they are deriving from their use of event technology. The best way to gain their feedback is through a survey. There is a science to effective ...
Best Use Scenarios for Beacon and RFID at Events
Oct 16, 2016 by
Bluetooth Low-Energy beacon and radio frequency identification (RFID) technologies are both used to leverage and report an attendee’s location. But, because of their various strengths and weaknesses, they aren’t interchangeable as options for many common event use cases. Making sure that the best technology is used in specific scenarios helps planners achieve the best results. Best Use for Beacons: Content distribution. A beacon-enabled mobile phone application is the only scenario in ...
How to Speed Up and Streamline Event Check-In
Oct 03, 2016 by
Long lines at registration check-in—a source of frustration for meeting planners the world over—can be a thing of the past. Advances in badge printing, check-in, and cloud-based software have streamlined what used to be a huge drag on the attendee experience. Here’s what’s happening at business events across the country and a glimpse into what the future holds for your guests. If printing an attendee badge is required, high-speed badge printers connected wirelessly to barcode scanners...
Boost Trade Show ROI with Event Technology
Oct 03, 2016 by
In its latest study of trade shows, conventions, and conferences in the U.S., titled The Economic Significance of Meetings to the U.S. Economy,” Pricewaterhouse Coopers (January 2014) reported that there were 284,600 meetings in the U.S. with a total of 87 million attendees. These events contributed $115 billion to the nation’s GDP. What about the exhibitors? How much did their participation in these events contribute to the bottom line? There are many variables, but one factor that is he...
What’s Your Trade Show Performance Score?
Sep 20, 2016 by
How Does Your Trade Show Exhibit Compare To The Competition? Many trade show exhibitors lament the results they achieve after making a considerable investment in time, travel, lodging, and exhibition costs. While, in some cases, their failure to secure leads might fall on the rare inept organizer, most of the time, the responsibility lies with the exhibitor. What’s that expression? If you fail to plan, plan to fail. This holds true with trade shows, but planning doesn’t start and sto...
Solving the Data Integration Puzzle
Sep 08, 2016 by
Nothing about event technology integration is clear-cut anymore. Sure, you can easily connect two databases so that, for example, when an association member registers for an event, he gets a member discount. But once you add a third application to the mix, such as the event mobile app (which might need to know that an attendee is both a member and a paid registrant in order to give him access to a VIP reception), things can get a little crazy. Here’s what you need to know. If all you want o...
Innovations in Lead-Capture Technology
Aug 11, 2016 by
Lead-capture devices and software have come a long way in the past five years. Planners can access lead retrieval devices and software through event registration vendors, full-service rental companies, and mobile conference guide developers. There are lots of options and new capabilities available. Here’s what you need to know. The basic hardware for scanning a badge—whether the badge contains a magstripe, 1-D or 2-D bar code, or RFID tag—is primarily manufactured by two companies and m...
Using Meeting Objectives To Select Event Technology
Jul 28, 2016 by
Selecting event technology can be a daunting task. If you’re an event planner, there is so much to choose from and so little time. Features, functions, and data outputs are certainly key factors in making a decision, but those come later in the purchase process. To get the right technology, planners should first start with identifying meeting objectives and take it from there.   Identify Macro Objectives Every meeting has a goal. Corporate meetings could drive more sales, inc...
Primer: Event Management Software
Jun 22, 2016 by
There are a myriad of reasons to use software—purpose-built software, i.e. not Excel spreadsheets or other makeshift business tools like Google Drive—to manage events. With so many options, though, it can be hard to decide which applications to use for what purpose. Here’s a rundown of event software categories, the problems they solve, and the real prize for an event planner: Event Registration Event registration software automates and simplifies a process that used to require mail-...
Event Beacon Technology for Better Decision Making & Revenue Growth
Jun 21, 2016 by
Beacon technology in the event industry is picking up steam. While it was originally designed in conjunction with event mobile apps (and many providers still deploy beacons that way), it can also be implemented (sans app) using a wearable. Either way, beacons deliver actionable data, which can translate into more compelling customer experiences and revenue opportunities. Exhibitor App collects in-booth data; beacon readers placed around show area capture activities in common areas; everything i...
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