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Category: Event ROI

Best Practices: Offer Event Sponsorships That Give Back
May 17, 2017 by
Many exhibition organizers still thrive on selling traditional event sponsorships like banners and brownie breaks. But event technology is helping them expand the inventory of sponsorship offerings and reward sponsors with positive brand associations or data. Back when event technology really began to emerge, many organizers were apprehensive. They were nervous about the cost and the complexity, not to mention the fear that the technology might not even work. Nevertheless, sponsors helped ...
How To Set Up Remote Registration For A Conference
Apr 19, 2017 by
Who doesn’t love a fast-moving onsite registration check-in line? For planners, it’s a badge of honor. For attendees, it’s a crucial time saver. At some large events, getting attendees through the line at the convention center quickly is nearly impossible. One way to speed up registration and check-in is to set up remote registration sites—in hotels, airports, mass transit stations, or anywhere. It requires some planning, but with the right equipment and process, it can transform the att...
Mistakes to Avoid When Ordering Event Technologies
Mar 14, 2017 by
Trade shows and conferences have come a long way from the fishbowl and printed pamphlet days. Today, exhibitors can choose from a wide range of leading-edge event technologies that foster lead capture, real-time engagement, data analytics, and branding with a capital “B”. The only problem is some marketers haven’t mastered the art of event technology and therefore are experiencing low returns on their trade show/conference investments. Why Event Technology Matters Most brands who parti...
5 Questions to Boost Charging Station ROI for Events
Jan 03, 2017 by
  Charging stations for smartphones and other devices now come in all shapes and sizes. Planners love them because they’re highly sought-after amenities for event attendees that often pay for themselves through sponsorship revenue. But, to find the best fit between sponsor and charging station opportunity (they can be wrapped, branded, and interactive, for example), event organizers have to ask some specific questions of sponsors. What’s your budget? Because the distance between...
Best Practices: Measuring Event Technology Post-Show
Dec 14, 2016 by
The post-event review is always important. It typically, however, doesn’t include any assessment relating to the use of event technology by sponsors and exhibitors. It should. Event technology can be a significant revenue stream for event organizers. This, however, requires more insight into how sponsors and exhibitors perceive the value and ROI they are deriving from their use of event technology. The best way to gain their feedback is through a survey. There is a science to effective ...
Best Use Scenarios for Beacon and RFID at Events
Oct 16, 2016 by
Bluetooth Low-Energy beacon and radio frequency identification (RFID) technologies are both used to leverage and report an attendee’s location. But, because of their various strengths and weaknesses, they aren’t interchangeable as options for many common event use cases. Making sure that the best technology is used in specific scenarios helps planners achieve the best results. Best Use for Beacons: Content distribution. A beacon-enabled mobile phone application is the only scenario in ...
How to Speed Up and Streamline Event Check-In
Oct 03, 2016 by
Long lines at registration check-in—a source of frustration for meeting planners the world over—can be a thing of the past. Advances in badge printing, check-in, and cloud-based software have streamlined what used to be a huge drag on the attendee experience. Here’s what’s happening at business events across the country and a glimpse into what the future holds for your guests. If printing an attendee badge is required, high-speed badge printers connected wirelessly to barcode scanners...
Boost Trade Show ROI with Event Technology
Oct 03, 2016 by
In its latest study of trade shows, conventions, and conferences in the U.S., titled The Economic Significance of Meetings to the U.S. Economy,” Pricewaterhouse Coopers (January 2014) reported that there were 284,600 meetings in the U.S. with a total of 87 million attendees. These events contributed $115 billion to the nation’s GDP. What about the exhibitors? How much did their participation in these events contribute to the bottom line? There are many variables, but one factor that is he...
What’s Your Trade Show Performance Score?
Sep 20, 2016 by
How Does Your Trade Show Exhibit Compare To The Competition? Many trade show exhibitors lament the results they achieve after making a considerable investment in time, travel, lodging, and exhibition costs. While, in some cases, their failure to secure leads might fall on the rare inept organizer, most of the time, the responsibility lies with the exhibitor. What’s that expression? If you fail to plan, plan to fail. This holds true with trade shows, but planning doesn’t start and sto...
Solving the Data Integration Puzzle
Sep 08, 2016 by
Nothing about event technology integration is clear-cut anymore. Sure, you can easily connect two databases so that, for example, when an association member registers for an event, he gets a member discount. But once you add a third application to the mix, such as the event mobile app (which might need to know that an attendee is both a member and a paid registrant in order to give him access to a VIP reception), things can get a little crazy. Here’s what you need to know. If all you want o...
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