SmartSource Rentals Blog

Category: Event ROI

Innovations in Lead-Capture Technology
Aug 11, 2016 by
Lead-capture devices and software have come a long way in the past five years. Planners can access lead retrieval devices and software through event registration vendors, full-service rental companies, and mobile conference guide developers. There are lots of options and new capabilities available. Here’s what you need to know. The basic hardware for scanning a badge—whether the badge contains a magstripe, 1-D or 2-D bar code, or RFID tag—is primarily manufactured by two companies and m...
Using Meeting Objectives To Select Event Technology
Jul 28, 2016 by
Selecting event technology can be a daunting task. If you’re an event planner, there is so much to choose from and so little time. Features, functions, and data outputs are certainly key factors in making a decision, but those come later in the purchase process. To get the right technology, planners should first start with identifying meeting objectives and take it from there.   Identify Macro Objectives Every meeting has a goal. Corporate meetings could drive more sales, inc...
Primer: Event Management Software
Jun 22, 2016 by
There are a myriad of reasons to use software—purpose-built software, i.e. not Excel spreadsheets or other makeshift business tools like Google Drive—to manage events. With so many options, though, it can be hard to decide which applications to use for what purpose. Here’s a rundown of event software categories, the problems they solve, and the real prize for an event planner: Event Registration Event registration software automates and simplifies a process that used to require mail-...
Event Beacon Technology for Better Decision Making & Revenue Growth
Jun 21, 2016 by
Beacon technology in the event industry is picking up steam. While it was originally designed in conjunction with event mobile apps (and many providers still deploy beacons that way), it can also be implemented (sans app) using a wearable. Either way, beacons deliver actionable data, which can translate into more compelling customer experiences and revenue opportunities. Exhibitor App collects in-booth data; beacon readers placed around show area capture activities in common areas; everything i...
5 Surefire Ways to Surge Event Survey Response Rates
Mar 08, 2016 by
Make it Simple and Relevant   I don’t care if you use paper, an online system, mobile app or Audience Response System (ARS) rental -- if your questions are not effective or the survey is too long, you will not receive the type of feedback needed to improve your meeting. Period. However, there is much to be said for getting rid of paper. For starters, attendees don’t like it, want it and won’t respond on it (2% if you are lucky). Second, it isn’t green. Third, it takes resources to...
Trade Show Booth Technology Tips for 2016
Jan 12, 2016 by
With 2016 now upon us, it’s time to take a look at tech ideas and tips that you can use for your trade show booth to get the most engagement and best ROI this year. You may, or may not, already know which industry shows you will be attending this year. But even if you haven’t made your final list yet, the most important thing you can ask yourself before you commit to any booth design, or technology, is this: What technology did you use last year in your exhibits and how did it work for you...
Easy Event Technology to Boost Your ROI- Part 3
Dec 01, 2015 by
The vast number of technology choices you now have to enhance your brand and exhibit booth at events means that with the right choices, you can make more impact than ever. To make the right technology choices, you should select tech solutions that support your specific company goals. At SmartSource Rentals, we’ve been providing rental products and services for trade shows and professional conferences for over 30 years. So we know exactly how important your ROI is, and how vital it is that the...
5 Ways to Enhance your Event with Twitter
Nov 19, 2015 by
Twitter walls have become an indispensable addition to business events. This unique social media technology enhancement is an important method for: Facilitating business connections Creating interest and buzz Promoting the event and its sessions, both internally to guests and externally (to FUTURE guests and exhibitors) Providing a valuable opportunity for attendees, exhibitors, and—of course!—sponsors to promote themselves Twitter is More Respected than You Think! According to a July...
Discover 5 Questions to Evaluate Renting Audio Visual Equipment vs. Buying
Oct 21, 2015 by
When does it make sense for your organization to rent audio visual equipment versus buying it? Many organizations are wrestling with this very prospect. Here is what you need to consider: Are you in the audio visual business or in the business of making money for your organization? Let's explore five questions that can help you better evaluate this: Does your staff have the time to research, purchase, get trained on, maintain and store your technology? What is the total cost of owne...
Best Practices: Prove ROI for Tech Initiatives Before a Capital Outlay
Oct 19, 2015 by
Proving return-on-investment for a technology initiative can be daunting, especially when decision makers have only a rudimentary understanding of new technology, or when the initiative requires a significant investment in hardware. AV Network Magazine tackled this topic recently in an article titled “Defining Success with Metric for Digital Signage.” In it, the author advocates running a pilot program on a scale that can provide statistically valuable metrics. Luckily, the emerging “Shar...
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